Headline of the day: How to Teach Marketers to Be Authentic

Scott Monty gets the humor behind this.

Someone in my LinkedIn network posed the following question: What disciplines should marketers be training within to ensure authenticity? ” … It reminded me of the old George Burns quote: “Acting is all about honesty. If you can fake that, you’ve got it made.”

I now know how I will make my fortune: Faux authenticity classes.

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