OK, remember one thing: Gallagher and others weren’t funny long before the internet.
The study, oddly & allegedly, was paid for by a pork pie maker in the UK, Pork Farm Bowyers.
I say odd and alleged because I can find no trace of this study anywhere on the net except one news story. I was curious as to why a pork pie maker would spend money on this study and so went looking for it. Turns out the company itself doesn’t exist on the web except in a few local news stories.
I smell a well spiced rat.