5 Worst Press Releases of 2007

  1. You do what? BAAGZ, from the French Web and enterprise search company Exalead , is a new search and collaboration system, still in beta, that applies Web 2.0 features to social networking. While the idea of using search topics and vetted results as nodes around which dynamic topical networks could form is interesting, the current early beta implementation gives just a hint of what may be possible.
  2. Most baffling attempt to cash in on a tragedy: With all the bad news about contaminated pet food, there’s actually some good news in the pet industry! Not only is going environmentally green a hot topic in real estate right now, but the 38-BILLION DOLLAR pet industry is also seeing a surge in companies going green too. (Italics added)
  3. Reads like it was translated from another language by Babelfish: Who is the first one to come running full speed ahead when you get home from work ˆ well if you are a blessed pet owner ˆ you know the feeling! With both hearts racing with happiness ˆ gone are your workday worries and now it’s time to relax at home sweet home and put together a masterpiece! Art Casso Pet Painting Kits are a great reward to allow you both to creatively express through art and don’t forget to get inspired from the lovely Pet Art By Kate that’s already hanging on the wall. PAWSitive Expressions for you and your Pet to Enjoy with Pup-Casso & Kitty-Casso painting kits or Pet Art By Kate! Give the gift of Pup-Casso & Kitty-Casso and you’ll be known as the “cat’s meow.” World’s first no mess ˆ non toxic, paint kit for pets just awarded 2nd Place at the Global Pet Expo! Is your pet the next “Mutt-isse” or “Leonardo DaKitty”? You and your pet will create a masterpiece you will cherish forever! Transform your artwork into professionally made gifts you and your pet can share & wear. They’re fun, creative, and stimulating. (All typos are from the original.)
  4. Headline least likely to make me keep reading: PQ Media Expects Political Spending Splurge in 2008
  5. Next time let’s leave Jesus out of this: Has Jesus returned as a phone? Landor brand expert available to comment on Apple’s iPhone The iPhone has risen! One of the most anticipated products of 2007, the Apple iPhone – sometimes referred to by bloggers as the Jesus phone for its “savior status” – will hit store shelves on June 29th.

And a bonus — Most Indecipherable Mission Statement:

  • Zimbra is the leader in open source, next-generation collaboration and messaging software. We provide innovative experiences to end-users and their administrators because we see existing tools are fundamentally broken. We also believe in compatibility with existing infrastructure and applications (both open source and proprietary). Apparently writing jargon doesn’t hurt the bottom line: In September Yahoo! paid $350M for Zimbra.

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2 thoughts on “5 Worst Press Releases of 2007

  1. Pingback: Pick of the Thicket 12.21.07 « Dallas Public Relations Expert Scott Baradell’s Media Orchard

  2. Pingback: Pick of the Thicket 12.21.07 | IdeaGrove

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