Advertisers use milk cartons & report cards to get in to school

Kids, schools and advertising — three great tastes that don’t taste great together.

While the entire thing makes me want to swear off bovine secretions forever, the best line has to be: “Milk Rocks!, with the blessing of schools, delivers to students, branded book covers and other fun, kid-friendly materials.”

  1. Giving blessings isn’t the business of schools.
  2. What definition of “kid-friendly” includes advertising?

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