The French car company issued an apology to China because of an ad that ran in Spain featuring Chairman Mao making a face at a hatch-back.
Under the Biblical quotation “Render unto Caesar the things which are Caesar’s,” the text talked up Citroen’s position as a car sales leader in a bombastic tone. “It’s true, we are leaders, but at Citroen the revolution never stops,” the advertisement said.
The ad drew the ire of people at several Chinese web sites.
Oddly they didn’t object to using Mao’s image because it glorified the person directly responsible for murdering and starving tens of millions of their countrymen — (which is what Citroen should really be apologizing for). No, the quotes ran more to … “Chairman Mao is the symbol of China, and what Citroen did lacks basic respect to China.” Apparently they are just as bad at teaching history in China as they are here in the US.
In case the situation wasn’t ripe with enough irony, the image used in the ad closely resembled the ginormous Mao poster that waves in Tiananmen Square.