Year of The Rat is restaurants’ marketing jackpot

The Ho-la Diner and the Jiashing restaurant opposite have run five or six rat eateries out of town over nearly six decades of business to become the top two ahead of the Year of the Rat, which begins on February 7. Both display hairless rat carcasses in their kitchen windows before chopping off the heads and throwing the pint-sized bodies and tails into pots with basil and sweet, black sauce.

Putting the rat back in ratatouille.

RatSomeone call Remy, I sense an endorsement deal.

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