Co-branding nightmare: Barbie Rice Krispies Treats

barbie treatWhat part of the phrase “childhood obesity problem” don’t you understand? I guess the underlying message is “eat these and you won’t worry so much about the fact that you don’t look like Barbie.” Gotta say that the pink marshmallow goo looks evil to me.

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5 thoughts on “Co-branding nightmare: Barbie Rice Krispies Treats

  1. Maybe I’ve been reading too much about neurology, but those pink rice krispie treats look a little like brains to me.

    Or maybe I’m turning into a zombie. BRAINS! BRAINS!

  2. Here’s the marketing study I want to see done.

    Two plates:

    Plate one: Apples, grapes, bananas, clementines
    Plate two: Gooey pink treats (GPT)

    Tell a room full of girls that they can have food from either plate *but* that a GPT may have a razor blade in it.

    What do they eat?

    Variation: Same as above but give a popular girl and certified razor free GPT.

  3. Pingback: Pick of the Thicket 2.4.08 « Dallas Public Relations Expert Scott Baradell’s Media Orchard

  4. Pingback: Co-branding gone bad | Insights & Ingenuity

  5. Pingback: Pick of the Thicket 2.4.08 | IdeaGrove

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