Above a photograph of piles of rubbish sacks — an image which has come to symbolise Naples in recent months where the waste disposal system has ground to a halt — the advert reads: “Pay the taxes! Not for waste (disposal) but to escape.” Playing on public outrage at the waste emergency and the fact that locals continue to pay a refuse tax even when their streets are shoulder-high in rotting garbage, the airline offers 250,000 free flights where the customer only pays airport taxes.
Surprisingly the Naples tourist authorities aren’t too happy about this.
“The only rubbish to be escaped from is Ryanair’s advertising,” said Marco di Lello, head of tourism at the regional government of Campania of which Naples is the capital.
The hook, the bait, the fish. I hope Ryanair’s PR people are sending Marco a thank you note.
They seem to have a lot of fun with advertising at Ryanair.
Earlier this year the discount flier ran an ad with a picture of French Prez Sarkozy and trophy wife Carla Bruni. A bubble above a photograph of the couple read: “With Ryanair, my whole family can come to my wedding.”
Actually the 60K Euro fine that a court ordered Ryanair to pay Bruni probably more than paid for any wedding festivities. (At current exchange rates 1 euro = roughly 1 trillion zillion dollars.)