From Open for Discussion, McDonald’s corporate responsibility blog:
In my remarks, I mentioned that the founder of McDonald’s, Ray Kroc, and Dr. King both demonstrated persistence and determination through their care for others and the sharing of the beliefs that shaped their philosophies.
And fries. They both liked french fries.
That quote is so wonderfully vague that it is all-encompassing. You could substitute anyone’s name for Kroc’s in that sentence and still have it be true.