Microsoft worse at irony than it is at operating systems

In a recruitment effort, Microsoft is giving out decks of cards with the phrase “Hey Genius” emblazoned on their backs. The fronts are a standard deck of cards but each describes different MS products or initiative the putative genius could work on. Now where I come from you only say “Hey genius” when someone has truly, truly proved they are anything but. My favorite card, from an irony standpoint, are the jokers both of which tell people that they might be forced to work on Zune, the company’s not-yet-closed attempt to compete with the iPod.

Further proof of Redmond’s tin ear for irony can be found in the following:

MSN China has invited users of its messaging service to put a red love heart followed by ‘China’ in front of their names to support the Olympic Games.

I mean, they’ve got to be kidding, right? I certainly hope MSN users in the rest of world have the option of using that symbol of the red circle with the line through it.

How much do the official sponsors of the Munich Beijing Olympic games wish they could remove their names from being used on any ads outside of The Middle Kingdom. For once I am going to tune in to watch the coverage of the games, not the games themselves. It will be a fascinating moment to watch all these sports reporters have to cover the ongoing political insanity.

Speaking of which, here’s one story that hasn’t hit the press here in the West yet. Seems the China is doing a major effort to remove gays and lesbians from Beijing.

AIDS activists and gay rights supporters in China have sounded an alarm following one of the largest crackdowns on gays and lesbians in Beijing, evidently as part of a “clean-up” ahead of the Olympics.

The idea that Beijing is removing gays and lesbians and then having thousands of Olympic athletes come to town shows that the Chinese have a very … um … closeted view of what goes on in the Olympic village. It has also been reported that prostitutes are being “cleaned out” of Beijing, showing that the Chinese really don’t understand how to get on the media’s good side.

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