Would you buy a used metaphor from GM?

The astoundingly badly run General Motors Corp. has decide that now is the time to try to sell off the Hummer brand.

“Unfortunately, it’s just a sign that once again they’re behind the curve,” said Peter Jankovskis, a chief investment officer with OakBrook Investments, which owns GM shares in some of its portfolios. “If they were looking to sell the Hummer brand, the more sensible thing would have been to do it three years ago. They’re not going to get anything for it. Just in terms of timing, it’s a very poor example.”

I’m no auto genius — which I’m at least willing to admit — but walking past a Hummer dealership this past weekend told me everything I needed to know about the brand and its future. Even the tumbleweeds were avoiding the place.

The Hummer has managed to combine a double entendre and gross conspicuous consumption since it hit the civilian market in 1992. GM bought it in 1999.

At the same time, the Detroit auto maker affirmed its commitment to funding production of the Chevrolet Volt plug-in electric-hybrid vehicle, with a target of hitting showrooms by late 2010.

An electric car?!?!? What a great idea!!!!! Why didn’t GM think of this before … wait, never mind.

5 thoughts on “Would you buy a used metaphor from GM?

  1. Pingback: Top 10 Marketing Blunders of 2008 « Collateral Damage

  2. Pingback: GM is so inept it can’t even sell a Hummer « Collateral Damage

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