The U.S. No. 7 carrier said it will no longer provide pillows, but passengers on flights longer than two hours can buy a pillow and blanket kit for $7, which the airline is touting as healthy and eco-friendly.
And by eco-friendly they mean it gets them something green.
JetBlue, official airline of the Penguins of Irony.
I love it. Great post. We were recently challenged to come up with a green marketing campaign. Curious of your thoughts.