Collateral Damage

What's so funny 'bout peace, love and understanding?

When ads become reality: JetBlue charging for pillows

Posted on August 4, 2008 by Constantine von Hoffman

The U.S. No. 7 carrier said it will no longer provide pillows, but passengers on flights longer than two hours can buy a pillow and blanket kit for $7, which the airline is touting as healthy and eco-friendly.

And by eco-friendly they mean it gets them something green.

JetBlue, official airline of the Penguins of Irony.

One thought on “When ads become reality: JetBlue charging for pillows”

Tim Rueb says:

August 4, 2008 at 11:57 am

I love it. Great post. We were recently challenged to come up with a green marketing campaign. Curious of your thoughts.

http://roihunters.wordpress.com/2008/08/04/green-event-marketing/

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Collateral Damage

What's so funny 'bout peace, love and understanding?

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