Mrs. CollateralDamage got the story:
Following objections by parents in Great Britian, Disney has stopped selling High School Musical themed panties for “tween” girls. The panties have the phrase “Dive In” emblazoned on them, prompting an uproar in the UK. According to Disney, the slogan is from the swimming pool scene featured in “High School Musical 2.”
That filthy, filthy mouse.
Collateral Damage 
Alcohol or drugs? What do you suppose they were using when they decided to market these?
Do companies market stuff knowing, for certain, it will have to be withdrawn, just for the press?