McDonald’s response should be clear and unequivocal: “Everyone’s welcome to eat our food-like products but we want everyone to understand this: WE DON’T DO BRUNCH.”
On one hand, McDonald’s foray into corporate support of the Lesbian, Gay, Homosexual and Transgendered (LGBT) community is getting rave reviews from the folks at The National Gay & Lesbian Chamber of Commerce (NGLCC). The McDonald’s Corporation paid $20,000 to become a member of NGLCC and have a seat on the board of directors. Richard Ellis, McDonald’s USA vice president of communications was “thrilled” to join the chamber and stated that he “shares the NGLCC’s passion” for business growth and development in the LGBT community.
On the other hand, this foray has sparked the ire of groups such as the American Family Association (AFA) who is currently calling for a boycott of McDonald’s – until they remain neutral in the culture war. Another company, the Timothy Plan Family of mutual funds handles McDonald’s pro-homosexual activism in a uniquely different fashion. This fund family refuses to invest in McDonald’s because of the fact that they are promoting, what the fund calls, Non-Traditional Married Lifestyles.
I have no doubt this will be every bit as successful as the AFA boycott of Disney. During said boycott I believe (and I’m totally making this number up) Disney tripled in value.