Further proof companies have no idea what a blog is

Found this ad by a company called QualityStocks (“Stock Newsletters For Smallcap Companies – Your FREE Investment Stock Newsletter Tracking Service”)

Pefect job for those who wish to work at home! (Must have experience with the financial markets and good writing skills)
Title of the position: Writer
Department: QualityStocks Blog
Reports to: Communications Director
Overall responsibility: Write articles on stocks. Writing content is provided. Most of it is rewriting information, although creativity is also desired.
Key areas of responsibility: Write reiterations of press releases, Write articles featuring highlights of our clients
Qualifications: Great writing skills, Good computer skills, Good understanding of the stock market, Dependable, Responsible
Pay: $8 an article

So putting aside the whole pay issue … what exactly is it that the reader is getting out of this that would make he or she want to read this thing? Come! Read our warmed over press releases!!! Don’t bother reading the actual releases!!!

Best line: “although creativity is also desired.”

Far too many corporate “blogs” are just this: A new place to put press releases for no one to read. A blog is a place where you try and have a conversation with a customer. It’s where you can prove you are on their side. Or its where you prove that you are definitely not on their side and actually don’t want to hear from them. As can be seen in the description above.

Advertisement