CONFIRMED!!!! A bad press release!!!

Zoo Atlanta wants there to be no doubt that they’ve got an important knocked-up panda on their hands — that’s why they doubly confirmed it in a release announcing the pregnancy of 11-year-old giant panda Lun Lun:

The confirmation of today’s ultrasound is a confirmed indication that birth is eminent!!!

OK, it would be far too easy and cheap a joke to say that only in Atlanta is a pregnant 11 year-old viewed as a good thing. So I am not going to make that joke. Nope. Won’t do it.

In addition to finding out that a panda birth is eminent, the release also contained this nugget of information:

In late July, Lun Lun began demonstrating a sharp decrease in appetite, followed by lethargy, somnolence and withdrawn behavior – all normal and expected patterns for a female giant panda experiencing either pregnancy or pseudopregnancy.

Also normal and expected patterns for 45-year-old bloggers before their first cup of coffee.

Many thanks to devoted reader isisinator for sending this along. If you should come across any impressively bad press releases please send them to cvon ((at)) areporter ((DOT)) com.

For another beaut check out this one that my ol’ buddy Rob found. It starts: In the newly released benchmark report, Application Security: Protect Sensitive Data while Improving Compliance, Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), found that on average, Best-in-Class organizations …

and that’s just the first half of the first sentence.

One thought on “CONFIRMED!!!! A bad press release!!!

  1. They’ve now changed the “eminent” error on their website, but it was in the original release distributed yesterday.

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