End times alert: Russians buying less vodka

Ruh-roh.

Ruh-roh.

As economic indicators go this is pretty much all four of the horsemen of the apocalypse and the opening of the Seventh Seal all in one:

The global financial crisis has grown so bad that Russians are cutting back on vodka. Stockpiles of Russia’s national drink were six times higher at the start of the month than the same time a year ago because factories are producing vodka faster than they can sell it.

Alcohol is to Russians what coals are to Newcastle. During the Cold War, the Soviet Army was constantly having to guard against its soldiers drinking the brake fluid from vehicles. As David Remnick puts it in the great Lenin’s Tomb: The Last Days of The Soviet Empire, ” I’m not sure it is possible to describe just how hard it is to acquire a reputation as a drunk in Russia.” The phrase “too much vodka in Russia” is like the phrase “Cubs win the World Series”: a linguistically logical construct with (until now) no chance of ever happening.

4 thoughts on “End times alert: Russians buying less vodka

  1. Pingback: Why markets aren’t – and are – rational

  2. Pingback: Russian economic solution: cheaper vodka « Collateral Damage

  3. Pingback: Russians use insane squirrel as mascot for anti-alcohol campaign « Collateral Damage

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