The next hot trend is upon us: Vulture marketing. As in: to feed on the carcass of your now bankrupt competition in hopes that the same doesn’t happen to you. Witness today’s email from Staples:
There is nothing wrong with this, of course. It is just far from comforting.
The estimable Shaun Abrahamson points out that UPS went one better than Staples and put up a whole website for former DHL customers. Any other examples?
Oh yeah. FedEx “Makes the switch from DHL easy” and provides a customer link for the job.
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