Staples goes vulture: “Will Office Depot closings affect you?”

The next hot trend is upon us: Vulture marketing. As in: to feed on the carcass of your now bankrupt competition in hopes that the same doesn’t happen to you. Witness today’s email from Staples:

staplesemail3

There is nothing wrong with this, of course. It is just far from comforting.

The estimable Shaun Abrahamson points out that UPS went one better than Staples and put up a whole website for former DHL customers. Any other examples?

3 thoughts on “Staples goes vulture: “Will Office Depot closings affect you?”

  1. Pingback: Parc Entertainment Blog » Grab the Market While the Competition Makes Cuts

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