Retailer’s top flack “intrigued” that “cheap is chic”

“What’s so intriguing these days, whether you work on Wall Street or in Wal-Mart is that it has absolutely become chic to be cheap. It’s all about price. Factors like quality, selection, store location and customer service are taking a back seat. We believe this will continue for the foreseeable future.” — Tracy Mullin, president National Retail Federation.

Ms. Mullin is now the front-runner to be named Secretary of The Obvious.

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