The Israeli firm Rafael was trying to win an arms contract in India. So the company made a Bollywood music video promoting its military hardware. How bad is it? To quote the London Times: You truly have no idea how bad, or hilarious, this could be until you see it.
We’ve been together oh so long Trusting friends and partners What more can I pledge To make the future strong?
My favorite element – there are sooooo many to choose from – is the missiles covered in flowers. No, wait, it’s the women (who appear to be from the Levant and not the Indian sub-continent) dancing around the phallic missiles covered in flowers. No, wait, it’s the paintings in the background which are certainly in the style of Hindu religious paintings.
Is this the Plan 9 from Outer Space of marketing? Or Howard the Duck (the movie)?