Arms dealer’s ad for India is a Bollywood music video

The Israeli firm Rafael was trying to win an arms contract in India.  So the company made a Bollywood music video promoting its military hardware. How bad is it? To quote the London Times: You truly have no idea how bad, or hilarious, this could be until you see it.

Sample lyric:

We’ve been together oh so long
Trusting friends and partners
What more can I pledge
To make the future strong?

My favorite element – there are sooooo many to choose from – is the missiles covered in flowers. No, wait, it’s the women (who appear to be from the Levant and not the Indian sub-continent) dancing around the phallic missiles covered in flowers. No, wait, it’s the paintings in the background which are certainly in the style of Hindu religious paintings.

Is this the Plan 9 from Outer Space of marketing? Or Howard the Duck (the movie)?

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