German co. selling frozen fried chicken bits as “Obama Fingers”

I can’t improve on the actual story:

0316_chix_460x276Sprehe, a company that has all manner of frozen delicacies on offer, has come up with a new product it calls “Obama Fingers.” Far from being real digits, though, the “fingers” in question are “tender, juicy pieces of chicken breast, coated and fried,” as the product packaging claims.

“We noticed that American products and the American way of eating are trendy at the moment,” Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. “Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel.”

For Americans in Germany, though, there is a risk that the product might be seen as racially insensitive. Fried chicken has long been associated with African-Americans in the US — naming strips of fried chicken after the first black president could cause some furrowing of brows.

Witting told SPIEGEL ONLINE the connection never even occurred to her. “It was supposed to be a homage to the American lifestyle and the new US president,” she said.

Germans continue to navigate race issues like a drunken bull in a mined China shop.

Via Mike Elgan

5 thoughts on “German co. selling frozen fried chicken bits as “Obama Fingers”

  1. “Germans continue to navigate race issues like a drunken bull in a mined China shop” – while von Hoffman covers German issues like an ironic penguin on schnapps.

  2. Pingback: Russians no better at using Obama in branding than Germans « Collateral Damage

  3. Pingback: 10 Worst Marketing Blunders of 2009 « Collateral Damage

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