In branding/copyright move SciFi becomes SyFy (& I don’t care what they call it as long as I get to see the last Battlestar episode)

My old buddy David Gianatasio posted this over at AdFreak and I can’t improve on it, so I won’t try.

Sci Fi Channel’s rebranding as "Syfy" has created the worst cable-network name since Court TV became whatever the hell it’s been calling itself lately. (It’s TruTV, but I had to Google to make sure, and I cover this stuff for a living.) On the SyFy front, Mediaweek reports the predictable outrage among Tweeting genre geeks. One fan decries the name-changers as "marketroids." Well, that’s just playing on the stereotype of the robotic, data-driven marketer. The 40-year-old virgin who wrote that should move out his folks’ basement and get some new material. (So should I, come to think of it.) Maybe it’s all a big publicity ploy and Sci Fi really intends to keep its current moniker. Then again, marketroids aren’t usually programmed to take bold risks, so it’s doubtful. They claim "Syfy" is all about heightened brand awareness. Ditto the new tagline: "Imagine greater." When it comes to the new name, most of us wish the network had done just that.

The whole thing makes me feel sci-fried.

One thought on “In branding/copyright move SciFi becomes SyFy (& I don’t care what they call it as long as I get to see the last Battlestar episode)

  1. It’s a stupid, stupid name. I’m sure they have their reasons. If they want to trademark something I guess that it’s a little late to own SciFi. However, that name does tell you exactly what to expect. SyFy could be anything. Either way, I’m sure in my husband will continue to follow human/alien encounters of all kinds as well as the fates of unfortunate young people who camp in the wrong woods no matter what it’s called. Don’t know if he would have noticed it to begin with if it was called SyFy, though.

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