Apparently having a name synonymous with corruption (for a good reason) is not all that good for your national image. So Africa’s most populous nation has decided to tackle it’s massive corruption problems with that most modern approach: Marketing.
“At international airports, in trains, in shopping malls, and almost everywhere, every Nigerian is a marked person,” Dora Akunyili, information minister and self-styled chief image maker said at the launch of the re-branding campaign this week. “We are pulled aside for questioning. We are seen as potential drug pushers or fraudsters. We are unfortunately denied the benefit of the doubt.”
Thus the new slogan “Nigeria: Good People, Great Nation.” And really they should’ve added: “At least we’re not AIG.”