Never ones to miss a civically responsible branding opportunity, The Clorox Co. is offering $5K and a year’s supply of toilet cleaning products for tips leading to the arrest of San Francisco’s notorious portable potty pyromaniac.
Twenty-seven portable toilets have been burnt down since early November, most in or near the city’s Russian Hill neighborhood. At $2,500 per toilet, damage has been estimated at $67,500,
*Personal note – David was always really helpful to me when I covered CPG for Brandweek. I would have loved to hear him deliver this with a straight face.