Krispy Kreme forced to eat half-baked marketing scheme

Last week, the kreme hit the fan when

Do-Vo and Vo-Vo An Australian biscuit company has threatened legal action against US chain Krispy Kreme if does not stop selling its Iced Dough-Vo doughnut. Arnott believes the product is almost identical to its own Iced Vo-Vo biscuit, and breaches trademarks registered in 1906.

Krispy claimed the confection was meant as a tribute to the beloved Vo Vo.

This resulted in some of the best headlines I have ever read:

What about: Krisp Kreme donut turns to humble pie

 

As you can tell the Aussies take their Iced Vo Vo’s very seriously: In his November 2007 victory speech, Prime Minister Kevin Rudd jokingly urging his campaign team to have a strong cup of tea with an Iced Vo Vo before getting to work.This reportedly led to skyrocketing Iced VoVo sales, prompting Arnott’s to send a shipping pallet of the biscuits to the Prime Minister’s office in Canberra’s New Parliament House.

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