Last week, the kreme hit the fan when
An Australian biscuit company has threatened legal action against US chain Krispy Kreme if does not stop selling its Iced Dough-Vo doughnut. Arnott believes the product is almost identical to its own Iced Vo-Vo biscuit, and breaches trademarks registered in 1906.Krispy claimed the confection was meant as a tribute to the beloved Vo Vo.
This resulted in some of the best headlines I have ever read:
- Oh no, not the VoVo! Holy row breaks out over biscuit ambush
- Arnott’s warns Krispy Kreme Iced Dough-Vo is an Iced No-No
- Arnotts’ anger at Iced Vo Vo vandalism
- No-go woe for doughnut co after Vo-Vo blow
- Arnott’s icy ultimatum in Vo-Vo wars
- Krispy Kreme concedes Dough-Vo no-go
- Dough-Vo bows to Vo-Vo: Krispy Kreme backs down
- Dough-Vo to go-go
- Dough-Vo a no-no: Krispy Kreme concedes
What about: Krisp Kreme donut turns to humble pie
As you can tell the Aussies take their Iced Vo Vo’s very seriously: In his November 2007 victory speech, Prime Minister Kevin Rudd jokingly urging his campaign team to have a strong cup of tea with an Iced Vo Vo before getting to work.This reportedly led to skyrocketing Iced VoVo sales, prompting Arnott’s to send a shipping pallet of the biscuits to the Prime Minister’s office in Canberra’s New Parliament House.
Collateral Damage 