Seems that P&G, makers of Bounty, and Georgia-Pacific, makers of Brawny (and herewith referred to as G&P just to make things more confusing) are once again in court fighting for paper towel supremacy. P&G filed suit against G&P last week because (quoth AdAge) the “bow-tie patterns in new-and-improved Brawny paper towels infringe the trademark bow-tie shapes in the quilts of P&G’s Bounty Extra Soft.”
This follows a lawsuit in March when G&P sued P&G over a claim of false advertising. P&G settled and agreed to modify its claims. “That suit alleged that while the quilts may have been thicker on improved Bounty, the towels weren’t.”
G&P also filed suit against Kimberly Clark (herewith K&C) because it’s Quilted Northern “prominently features a dog snuggled in a quilt with a diamond design.”
Someone needs to throw in the paper towel on this one.