It’s Bounty v. Brawny as paper towel makers go back to court

papertowel-patterns Seems that P&G, makers of Bounty, and Georgia-Pacific, makers of Brawny (and herewith referred to as G&P just to make things more confusing) are once again in court fighting for paper towel supremacy. P&G filed suit against G&P last week because (quoth AdAge) the “bow-tie patterns in new-and-improved Brawny paper towels infringe the trademark bow-tie shapes in the quilts of P&G’s Bounty Extra Soft.”

This follows a lawsuit in March when G&P sued P&G over a claim of false advertising. P&G settled and agreed to modify its claims. “That suit alleged that while the quilts may have been thicker on improved Bounty, the towels weren’t.”

G&P also filed suit against Kimberly Clark (herewith K&C) because it’s Quilted Northern “prominently features a dog snuggled in a quilt with a diamond design.”

Someone needs to throw in the paper towel on this one.


One thought on “It’s Bounty v. Brawny as paper towel makers go back to court

  1. The bow tie pattern is a quilt pattern which originated in the late 1800s. A design over a century old can’t be trademarked.

    Both these companies need to stop giving their money to lawyers for frivolous lawsuits, since the cost is getting passed along to the consumer.

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