This is the journalistic version of TMI. You can’t get it all in the lede and it will only hurt if you try.
I will try to translate what I think was meant: The orders for stuff from US factories didn’t hit the July estimate because of a decline in non-durable goods like food and oil. That’s as much sense as I can get out of this and even that sense is dubious. Is it the production, demand or sales which declined? Whichever one allegedly masked a larger-than-expected increase in demand for new equipment. How do you mask a jump? Is there some stealth technology for statistics that masks an increase? Or maybe some masking agent such as is used by athletes wishing to hide steroid consumption?
If the purpose of the lede is to get me to read the rest of the story this one just got me to reach for the ibuprofen.