“Smartbook Says Bloggers Can’t Use The Word Smartbook Anymore. Smartbook.”

I really can’t top that TechCrunch headline.

For most of us, the term ’smartbook’ (a device that’s somewhere in between a smartphone and a netbook) is nothing but the latest tech buzzword du jour. For German company Smartbook, however, it’s apparently a chance to score some free publicity by vigilantly defending a multinational trademark and threatening to sue everyone who dares use it in conversations.

Smartbook AG has also targeted media outlets who use the word generically to describe some next-generation devices. For instance, electronics industry newspaper EE Times has removed all references to the word, and even downright deleted an article that dealt with the legal threats put forward by Smartbook against the media company…Now it appears the company is actively going to pursue international bloggers and press too, no longer limiting themselves to those in German-speaking countries.

There’s a very technical marketing word to describe this situation: FAILURE.

Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook. Smartbook.   

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s