Starbucks goes after Big Gulp crowd with new “trenta”

Quoth the Washington Post:

The new, nearly quart-size cups — meant only for iced coffee and tea — are available in 14 states starting today, and everyone, everywhere, should be able to indulge by early May. As the National Journal has pointed out with a handy chart, you will be indulging in a drink larger than most stomachs.

Trenta is Italian for 30 so it only makes sense that *$ new supersized drink contains … 31 ounces. (What’s wrong with Trentuno?)  Is anyone going to say, “Trenta-size me.”

Trenta joins other words repurposed by *$ like

  • Venti – “fan” (French),  “wait” (Danish & Norwegian), 20 (Italian)
  • Grande – “seniors" (French) or large (Spanish, Catalan, Italian)
  • Tall – “I’m broke but want to hang out here anyway.”

Don’t know what they’ll charge for this beast but it shouldn’t be much more than a re-negotiated mortgage payment.

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