Is DiGiorno Pizza’s “Wyngz” the WORST product name ever?

wyngzWell, probably not. But it’s up there, that’s for sure. As Steven Colbert explains, the name is the result of a horrible combination of Federal regulation and Kraft’s desire for something trademarkable™. According to the Feds, if a “wing-shaped” or “bite-size appetizer product” doesn’t contain any “wing meat” it cannot be labeled as a “chicken wing.” And Pizza and Nuggets sounds like a kids meal. Memo to the fine folks at Kraft’s marketing department: You really didn’t need to ™, ®, or © the name. No one else will ever use it.

Here’s another issue: How do you order one of these? (We’ll leave the question of why for another day.) Is it a Wyng™? Or is Wyngz™ itself the singular and the plural is Wyngzes™? Also, these are described as “boneless Wyngz™.” Does that mean there is a version with a Wyngz™ bone still in it?

3 thoughts on “Is DiGiorno Pizza’s “Wyngz” the WORST product name ever?

  1. Pingback: Tweets that mention Is DiGiorno Pizza’s “Wyngz” the WORST product name ever? « Collateral Damage -- Topsy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s