It wasn’t just you: Ad Execs unimpressed by this year’s crop of Super Bowl ads

I am now writing for CMO.com. Here’s my first story:

This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening a historic comeback, many of the TV spots felt like reruns, ad agency executives told CMO.com.

“The advertising was OK. It was less impactful than in years past,” said Rob Scalea, CEO of the Americas for The Brand Union. “[The ads] can’t always be breakthrough—after a few years that runs its course.”

Read the rest at CMO.com.

3 thoughts on “It wasn’t just you: Ad Execs unimpressed by this year’s crop of Super Bowl ads

  1. Agreed. Got to use some of them in my Comp Intro classes but yes they were a bit to “green” (pulled from the compost heap!) 8)

    Good Hunting.

  2. Pingback: Storytelling Business Social Media Marketing PR & Technology Curated Stories February 7, 2011

  3. Pingback: Super Bowl Wins Super Bowl in Super Bowl Shock « Changing Way

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