What’s in a name?
We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus:
1. Analtech is a brand name known and trusted by the academic and science communities worldwide
2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success
3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name
What do you think?
We’re turning to you, our friends and customers, to see what you think.
Please click here for a simple, two question survey.
For the record: Fluke has never even thought about it and they are doing just fine.