Imitation is the sincerest form of flattery, right?

A couple of weeks ago I wrote a story for Brandweek about Kimberly-Clark, the company that makes Kleenex and a bunch of other brands. I got a nice little scoop on how they were hiring three top people in their marketing department. Not exactly Pulitzer but I was proud of it. In this week’s issue AdAge a similar story is there lead on the front page. Nothing wrong with that. Someone breaks a story and others follow up, hopefully adding more to it. And they do add to it. Including some important info which I didn’t have: K-C will be ramping up marketing spending $200 million by 2009 and readying a massive shift to nontraditional media. Good on them. Good solid facts and a good solid article.

But here’s a little complaint: In the print version there’s this tagline on the subhead that says EXCLUSIVE. So what’s exclusive? That they got different information than I did? By that standard everything in the magazine should get an exclusive tag. Let’s not oversell the goods here gang.


Sparklers, snakes & salutes*

*Salutes was what we in RI called the basic small firecracker that you would light up and it would go bang without damaging your hand if you were dumb enough to have it explode on you (refuses to disclose how he knows this but OWWW). What are these called elsewhere in the US?