MSNBC seems to be the network for people who are angry at other people for being angry at something in the first place. I think. This would at least explain their struggle to find an audience. To help them in their audience-finding effort they’ve unleashed a new tagline: Lean Forward. As in, “Lean forward but try not to fall asleep.”
All you have to do is compare that with Fox’s “We report, you decide” to see what an epic fail this is.
The problem is that the tagline is in perfect keeping with the brand: It sums up the sort-of-but-not-quite-left-of-center liberals whom both the Right and the Left can’t stand. It’s like they really want to be for something, but not if it’s going to upset you. Lean forward, don’t actually move there. Which is really odd given that MSNBCs two most (only?) successful shows are Keith Olberman and Rachel Maddow – neither of whom can be said to lack for fire. And one of whom, Maddow, is actually intelligent, too!
Congrats to MSNBC on producing one of the three worst taglines currently in use. The other two:
Army strong. With a half-a-trillion dollar budget you’d think they could afford at least one verb.
Love. It’s what makes a Subaru, a Subaru. I still can’t believe someone got paid for coming up with that.
Surprisingly, this has not been that well received by current and former service members. From Stars & Stripes:
“Unless someone’s related somehow [to a unit], they shouldn’t wear it,” said Pvt. Chris Latona, 19, of the 173rd Airborne Brigade’s Special Troops Battalion out of Bamberg, Germany. “It’s not like a sports team.”
From SSG Big Brother CollateralDamage: “I think this is reprehensible … we should sell advertising space on tanks, gunships, Hell sponsor patches on individual soldiers’ uniforms.”
Sears, to its credit, has responded to concerns from the Society of the 1st Infantry Division about this. Also the fact that the company is offering to pay for the use of the insignia is almost unheard of (any royalties the Army gets will go to programs for troops and military families). Many companies use military insignia in their products — from movies to clothes to games — without offering recompense, such as Activision which put the division’s name intoCall of Duty 2: Big Red One, a game set during WW II.
“We are doing everything we can without jeopardizing the quality of the training to make it more efficient and compress it,” Colonel Joe Gallagher, chief of plans for the US Army Training and Doctrine Command, said in an interview earlier this month. “The whole intent is to get the soldier into the unit where he can be used faster. Time will tell if something is missing.”
This is spin talk for we are so short of warm bodies that we will do anything. Unfortunately the proof of whether something is missing is … horrible. This is far too reminiscent of what the military did in the late 60s/early 70s. And look how well that turned out.I take this a bit personally as these are the people who are going to be next to Staff Sgt. Big Brother Collateral Damage should he ever have to play another round in the George Bush Desert Classic.
Any senior officer who signed off on this should resign or face a court-martial.
And, by the way, congrats to Jenna Bush on her engagement. Since she’s not in the service. I assume her fiance is.
“Part of it is changing the nature of how it treats people in basic training,” David S. Chu, undersecretary for personnel and readiness, said Tuesday. That means “less shouting at everyone, in essence, which some of you may remember from an earlier generation as being the modus operandi,” he said. (And, for those of you keeping track at home, The Wall Street Journal had this story about a year ago.)
One can only hope that the Army has arranged for combat to be kinder and gentler, too.
Although this relaxing of standards will mean more dead and injured soldiers almost immediately, it will take a year or two for us to start to reap the full benefits of this particular piece of idiocy. If I remember correctly Lt. William Calley of My Lai massacre fame, was something like 30th out of an OCS class of 33 and would never have graduated but for the incredibly lax standards being used at the time.
Remember, be all that you can be and if you can’t … well gosh darn at least you tried.
Where have you gone Sgt. Hulka? A nation turns its lonely eyes to you…