File under: Who you gonna believe … me or your lying eyes?
Mad cow alert won’t harm beef sales: USDA’s Johanns qoes the Reuters headlines. Is it just me or does the ability to whistle as you pass the graveyard seem to be a prerequisite to getting a job in this administration? In this case our maestro of mouth must is Agriculture Secretary Mike Johanns who was in Poland when he said, “I do not think it will have a negative impact on trade with other countries.” Sadly communications between eastern Europe and the Pacific rim are not all that great and word of this pronouncement had not yet reached South Korea. SK was nearly simultaneously announcing that yes they would ban US beef if this latest cow turned out to be crazy.
A lesson for Mr. Johanns comes from India where the government has had to do a massive ad campaign to get people to eat chicken and eggs again after avian flu whacked sales. Keep in mind that this downturn in sales came DESPITE the fact that there is no link whatsoever between eating poultry and catching the so far not-so-dread disease.
Maybe if they’d just serve the chicken on Krispy Kreme…
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