In branding/copyright move SciFi becomes SyFy (& I don’t care what they call it as long as I get to see the last Battlestar episode)

My old buddy David Gianatasio posted this over at AdFreak and I can’t improve on it, so I won’t try.

Sci Fi Channel’s rebranding as "Syfy" has created the worst cable-network name since Court TV became whatever the hell it’s been calling itself lately. (It’s TruTV, but I had to Google to make sure, and I cover this stuff for a living.) On the SyFy front, Mediaweek reports the predictable outrage among Tweeting genre geeks. One fan decries the name-changers as "marketroids." Well, that’s just playing on the stereotype of the robotic, data-driven marketer. The 40-year-old virgin who wrote that should move out his folks’ basement and get some new material. (So should I, come to think of it.) Maybe it’s all a big publicity ploy and Sci Fi really intends to keep its current moniker. Then again, marketroids aren’t usually programmed to take bold risks, so it’s doubtful. They claim "Syfy" is all about heightened brand awareness. Ditto the new tagline: "Imagine greater." When it comes to the new name, most of us wish the network had done just that.

The whole thing makes me feel sci-fried.

Cylon toaster is best co-branding ever!

As us Battlestar Gallactica fans know the persecuted human minority refers to their robotic Cylon oppressors as toasters. So NBC/Universal did the smart thing and put out a Battlestar Gallactica branded toaster that imprints a picture of a Cylon ‘bot on the toast. $65 and it’s a limited run. Maybe the toaster is the 12th Cylon model?

NBC Store via OhGizmo

The strangest exercise in cross branding I’ve seen lately is these John Deere Fruit Flavored Snacks from Kellog’s. Other than harvesting what do tractors and fruit have in common and why would I want to put a brand of tractor in my mouth?

Is WALL*E the 12th cylon?

At the end of the last Battlestar Gallactica episode for the year (what a depressing phrase) they showed a teaser for next season with the crew finally making it back to earth. Said earth looks distinctly like the earth WALL*E is attempting to clean up. Coincidence? I think not. While some might say that one destroyed earth looks much like another, I disagree. My dimunitive hero makes much more sense as #12 than any of the other ideas I’ve had. What better way to show the meshing of human and robot-kind than Mr. W? Plus it could explain how Starbuck’s viper got so clean and new. That cleanbot did it!

I have to say that watching the Battlestar teaser I kept waiting for someone to shout, “You Maniacs! You blew it up! Ah, damn you! God damn you all to hell!

BTW, I loved this analysis of WALL*E and how he violates Canada’s absurd copyright law.

1. WALL-E records audio from his favorite movie, Hello Dolly, putting in onto his own digital recorder (bypassing the macrovision DRM on the tape). A COPYRIGHT CRIME UNDER C-61

2. WALL-E archives the audio, he doesn’t merely time-shift it. He listens repeatedly! A COPYRIGHT CRIME UNDER C-61

3. WALL-E shares his DRM-broken music with his friend, another robot named EVE. A COPYRIGHT CRIME UNDER C-61

4. WALL-E watches Hello Dolly on multiple evenings, on the screen of an iPod. Hello Dolly is not available through the iTunes store, therefore he broke the videocassette DRM when he platform shifted it. A COPYRIGHT CRIME UNDER C-61

Exactly the kind of thing I’d expect from a cylon!