One more blog not to read if you are trying to avoid me. (Of course if you’re really trying to avoid me shouldn’t you have unfriended me by now?) In theory this blog is about aspects of "print media executives transitioning their business to emedia." In fact it is once again me making up random facts and somehow getting away with it.
The Boston Globe has launched the GlobeReader, an Adobe Air software package that promises to let the weberati recreate the "newspaper experience" online. They launched it with a two-page spread in the A section of last Sunday’s edition. Apparently they think this is only of interest to their dead tree readers, as there is no mention of it WHATSOEVER on the home page of Boston.com. …
OK, what idiot uses an alleged word like “weberati”?
OK, I’ll admit that I like getting pointless awards and such as much if not more than the next person. The voting for blogger’s choice awards is open and I’m up in the humor, business & marketing categories.
The truth is I will win none of them and shouldn’t given the categories. (I got an honorable mention in marketing when the blog started out as part of CMO magazine). If there was an award for best humor business & marketing blog, I still wouldn’t win but I’d have a shot. That said, I will now beg for your vote in one or all three of the categories above. Click on one of the pictures and it will take you to the site and yeah you have to register to vote so it’s a pain and I’m sorry. And yeah, I know these awards are even less meaningful than a people’s choice award.
All that said, allow me to list my campaign promises in an attempt to win you over:
I will or will not (depending on your preference) take a stand on a controversial subject
I won’t increase taxes.
I won’t raise your cholesterol.
I won’t wage a negative campaign — despite using won’t a lot.
I will not coddle terrorists.
I will not infringe on your civil liberties.
I will support your right to bear arms as long you are not an idiot.
I will provide universal health care for my dog and office manager Roxxy.
I will eat my vegetables.
I will offer you a cup of coffee (or tea).
I will say thank you and I will say excuse me after I burp.
I will say no to drugs — except a few like FlowMax that you really wish I wouldn’t mention.
I will put down the toilet seat.
I will think a lot about cleaning up my office.
I will not start any wars.
I will go to Disney World (although not any time real soon).
I will brush and floss regularly.
I will take time to smell the roses even though they aren’t my favorite flower.
I will cackle with glee when the Yankees any team from New York loses. (Heather — is this better?)
I will listen to both country and western musics.
I will try to have the longest categories list of any blog anywhere.
So putting aside the whole pay issue … what exactly is it that the reader is getting out of this that would make he or she want to read this thing? Come! Read our warmed over press releases!!! Don’t bother reading the actual releases!!!
Far too many corporate “blogs” are just this: A new place to put press releases for no one to read. A blog is a place where you try and have a conversation with a customer. It’s where you can prove you are on their side. Or its where you prove that you are definitely not on their side and actually don’t want to hear from them. As can be seen in the description above.
Just like comedy, the first rule of marketing is timing. I have no doubt that Steve Chazin and David Meerman Scott both know this. They are the authors of the book & blog MarketingApple (Mr. Chazin is a marketing exec there, so doubtless he knows whereof he speaks on the topic.)
Sadly it wasn’t until the week of what they call the iPology that they started posting regularly to the blog and the press and greater Blogistania tarted to take note. (Love the word iPology. Don’t know if they coined it but it was the first time I saw it.) What are you gonna do? The September 2001 issue cover story in the Atlantic was — if I recall correctly — “The High Cost Of Peace.” Ouch.
The iPhone kerfuffle will soon be forgotten and Apple and the blog will go on, but I’m sure they Chazin & Meerman were even more unhappy about last week’s events than many others at company HQ.
That can mean only one thing: Too many unemployed nerds. Following us up in the rankings were Philadelphia, Pittsburgh, and Washington, D.C., while San Jose, San Francisco and Seattle were all notably not highly ranked. THAT’S BECAUSE THEY’RE TOO BUSY WORKING.
Nice spin by the CEO of Outside. He’s paraphrased as saying that these cities are blog capitals because “Blogs thrive where locals are wired, well-educated, and obsessed with politics, a topic that inspires bloggers to vent their opinions.”