Analtech wants public input on whether they should rename the company

analtech

What’s in a name?

We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus:
   1. Analtech is a brand name known and trusted by the academic and science communities worldwide
   2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success
   3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name

What do you think?

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click here for a simple, two question survey.

Uranustech?

flukeFor the record: Fluke has never even thought about it and they are doing just fine.

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FDA announces recall of “Toxic Waste® brand Nuclear Sludge® Chew Bars”

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NOMINITAVE DETERMINISM IN ACTION!

There’s really nothing you could possibly add to that headline but if you want to read the FDA announcement go here.

Duncan Hines figures out recipe for racist cupcakes

The problem with doing a Top 10 list of the year prior to the end of year is you run the risk of something else happening before you run out of calendar. Take this year, for example. No sooner had I posted the 10 Dumbest Marketing Moves then good friend Jim Forbes sends this to me:

Dark chocolate faces, big white eyes and huge pink lips, all happily singing. What could possibly be wrong about this? Please watch the whole thing to the end as the final image seems like something out of Spike Lee’s Bamboozled. The name of the ad, BTW, is Hip Hop Cupcakes. Which is just … well … icing on the cake of all this idiocy.

220px-Bamboozled-2000-posterimgIt’s impossible for me to think that Duncan Hines did this intentionally. I cannot believe a major corporation would choose to damage themselves in the marketplace to no advantage. That does NOT excuse this: Action matters more than intent. The only reasonable explanation is that they are morons. Going out on a limb here but I’d bet actual money that most of the marketers at the corporation and the agency are Caucasian. This disaster was so easily foreseeable and avoided it’s pathetic it happened in the first place.Yet another reason why diversity in the workplace is a bottom-line issue.

Online anger has forced the company to do the right thing and pull the ads. Yowsa.

The 10 Biggest Marketing Blunders of 2010

This year it was a race for 2nd place because the top honors were nailed down before the rest of contestants were even out of the starting gate.

1) BP & Tony Hayward

Under the astute guidance of now former-CEO Tony “I want my life back” Hayward, BP proved time and time again why it so wisely decided to can its positioning as the environmentally friendly oil company. Here’s just a few of Tony’s finer moments:

  1. Creates one of the quotes of the year by saying, “I want my life back.”
  2. In testimony before Congress he makes a point to remind us all that, “We care about the little people.”
  3. At the height of the spill he takes a weekend off to go watch yacht races at the Isle of Wright in England.
  4. In a slick video ad he takes pride in the fact that BP has “organized the largest environmental response in this country’s history.”
  5. His parting words on stepping down as CEO: “Safety, people and performance have been my watchwords. We’ve made significant progress.”

But Tony didn’t win this award all on his own. No he had help from literally thousands of BP execs like BP spokesman Randy Prescott: who said, “Louisiana isn’t the only place that has shrimp.” While space prevents from listing all the asinine things the company did, here are a few of the lowlights:

  1. Decided to pay out $10 billion in dividends to stockholders while failing to pay people hired to clean up its mess.
  2. Employed the engineer who wrote in an email about the decision not to install all the safety devices on the Deepwater Horizon, “Who cares, it’s done, end of story, will probably be fine.” The email was sent on April 16th – Four days before explosion that killed 11 people.
  3. “BP is going to [spin] off its Gulf of Mexico spill operation to a separate in-house business to be run by an American in a bid to isolate the “toxic” side of the company and dilute some of the anti-British feeling aimed at chief executive Tony Hayward, the company said today.” Because it’s all about protecting Tony, that’s why.
  4. Continuing to spend millions of dollars on ads promising to fix the damage its done and emphasizing how much effort it is putting into stopping the catastrophe it created.
  5. Put together an internal report on the disaster so vapid that the best defense BP’s safety honcho Mark Bly could offer was, “It wasn’t intended to be anything it isn’t.”
  6. Lying about the amount of oil being spilled in order to limit liability.
  7. Blocking the press access to the scene of the crime by banning flyovers and keeping reporters from beaches where the oil might be seen.

Of course these last two would not have been achievable without the aid and support of the US government. Reporters calling The Coast Guard about their inability to go look at the ocean were (and maybe still are) ROUTINELY referred to the BP press office. So BP gets to enforce the 1st Amendment. Ahh, the watch/lap dogs of government.

Dishonorable mention for its actions also go to: Rep. Joe Barton and The House Conservative Caucus for apologizing to BP. They called the President’s pallid pursuit of the company a “Chicago-Style Political Shakedown.”

2) Christine O’Donnell

In The Great Book Of Political Campaigns the first rule is “Never Have To Deny That You Are A Witch”. Coming up with the other best quote of the year (“I am not a witch.” Like you needed to be reminded) was but one in a cascade of highlights for Delaware’s GOP candidate for Senate. She also thought that an ad pointing out she had never been to Yale would be a good thing. Instead it merely highlighted the fact that she hadn’t actually graduated from college at all – despite her claims to the contrary. But, in the silver lining department, all the hoopla around her claims did get her to finally finish up the work on the degree she had begun working for 17 years earlier. Two weeks before election day she was awarded a BA in English from Fairleigh Dickson University. Despite having a degree in English it turned out that reading was not her strong suit shown when when she claimed that the separation of Church and State was not, in fact, a part of the constitution.

Not content to go quietly into the good night, O’Donnell returned to the public stage earlier this month, telling a gathering, “Tragedy comes in threes. Pearl Harbor, Elizabeth Edwards’s passing and Barack Obama’s announcement of extending the tax cuts, which is good, but also extending the unemployment benefits.” Tragedy may come in threes, but in this instance stupidity is singular.

3) TIE: Sharron Angle/Alex Sink/Libby Mitchell

  • Sharron Angle should have easily won the Nevada Senate seat. In a year when not being a Democrat was pretty much all you needed to win, she was running against Harry Reid – a man about as popular as Bernie Madoff. She managed to lose because of a campaign that rivaled Ms. O’Donnell’s for egregious stupidity. Of many great moments in her run for office my favorite was when she told the Rancho High School Hispanic Student Union, “You know, I don’t know that all of you are Latino. Some of you look a little more Asian to me. I don’t know that.” To make it clear just how hard it can be to tell who is Latino and who is Asian and who is white, Angle added, “I’ve been called the first Asian legislator in our Nevada State Assembly.”
  • Alex Sink, the Democratic nominee for governor of Florida, lost to Rick Scott — a man with no political experience who ran a company involved in the biggest medicare fraud case in American history.
  • Libby Mitchell, Democratic nominee for governor of Maine, came in third and lost to Republican Paul LePage – a creationist. While neither Sink nor Mitchell’s campaigns were as spectacular a flop as Angle’s, the results speak for themselves.

4) Summer’s Eve says, Want a raise? Wash your vagina.”

The literal and metaphorical douchebags at Fleet Labs ran a full page ad in Women’s Day that opened with the headline, “Confidence at Work: How to Ask for a Raise.” It then listed eight steps to getting more money out of the boss. Number 1? “Start with the usual routine and all things you do to feel your best, including showering with Summer’s Eve Feminine Wash or throwing a packet of Summer’s Eve Feminine Cleansing cloths into your bag for a quick freshness pick-me-up during the day.”

5) Montblanc regrets “honoring” Gandhi with $24K fountain pen

Either Montblanc’s execs have a brilliant sense of irony or they’re complete idiots. I’ll report, you decide. Whichever is the case, they have “unconditionally apologized” to an Indian court about it – at least until the court rules on whether the company can continue to sell the pen. The pen was marketed as a way of honoring 140th birthday of the brilliant spokesman for the poor.What, you may ask, justifies the $24,000 cost of this ink delivery system?

The gold and silver limited edition pen includes an engraving of Gandhi and comes with an eight-meter golden thread that can be wound around the pen, representing the spindle and cotton Gandhi used to weave simple cloth.

Montblanc made only 241 of the handmade pens, one for each mile Gandhi walked in his famous march against salt taxes in 1930. It should be noted that the company did think of the needs of the less affluent consumer when producing this pen. They are also offering ballpoint and rollerball versions for a mere $3000 per.

6) Drake University boasts about being a D+ school

clip_image001Let’s pretend you are an institution of higher learning. Let’s say the name of your institution starts with the letter D. Now you want something special for your marketing, something that talks about the special magic that occurs when a student comes to your university. So what do you call it? Anything BUT “D+.” Well, unless you’re Drake University. Much to the school’s surprise, some have taken the now-dead recruitment campaign amiss. Go figure. Maybe they needed a better slogan. How about, “Drake, the ultimate safety school.” I sure hope the faculty are smarter than the admissions office. The only thing dumber than the campaign is the school’s effort to explain it away.

In hindsight, introducing the concept and the testing that was conducted with the target audience may have minimized some of the concerns that have been expressed, and we are very sorry that many of you were caught by surprise as a result.

They used 42 words to say “Mistakes were made.”

“Our experience in the survey and in the field suggests that the kind of students whom we want to attract to Drake easily understand and appreciate the irony of the D+.”

Ahhh, irony the last excuse of the incompetent. Or, as Calvin Trillin once said, “I never did very well in math – I could never seem to persuade the teacher that I hadn’t meant my answers literally.”

7) Medal of Honor video game shoots itself in the foot

Simple marketing rule: Don’t include a feature in your product that directly contradicts the name of your product. Case in point: The Medal of Honor video game from EA games. In this first person shooter, players get to pretend they are soldiers. I assume it lets you pretend you are a US soldier since those are the only people who can actually win a Congressional Medal of Honor. The latest version of the game — coming out next month — includes a feature where you can play as a member of the Taliban … and thereby shoot US soldiers. Here’s the brand disconnect: Shooting US soldiers is definitely NOT going to let you get a Medal of Honor.

Surprisingly, many people and organizations were upset by this. A lot of those people are the families of soldiers who have been killed in the war. Who could have seen that coming? Also upset is the commander of the US Army and Air Force Exchange Service (that’s the group that runs the stores on military bases), who has decided that they won’t sell the game. That will hurt because, as Sgt. Big Brother CollateralDamage can attest, military folk LOVE games like this. It will also hurt because it will make Walmart and co. think twice about stocking the game. Congrats, guys, on a blunder that could have easily been avoided.

8) Sperm Logo Sneakers

I can’t top what Rebecca Cullers wrote over at AdFreak:

sperm sneakerDo you wake up in the morning wishing you could wear shoes with a picture of a sperm prominently displayed on them? Well, now, with Gravity Defyer sneakers, you can! The Web site refers to the sperm logo as the ‘Slick Seed of Life Logo,’ and says it’s there ‘because it’s cool!’ As you can see from the full-page advertisement … wearing these shoes is like pouring an energy drink on your feet. At least, I’m assuming the can (also covered in sperm pictures) that’s splashing liquid on the shoe is supposed to be an energy drink. In a press release, company officials explain how, despite a couple of retail partners who’ve pulled out due to the logo, they intend to keep it: “Our logo is deliberate. … There’s no shame, there’s pride,” they write. In my mind, there’s a big gap between not being embarrassed by sperm and wanting to have it all over my shoes.”

9) Video game lets players bomb illegal immigrants.

Spain’s conservative Popular Party launched the video game, Rescue, on its website as part of the party’s campaign for regional elections in Catalonia.

In the game, Alicia Sanchez-Camacho – the president of the PP branch in Catalonia – is depicted riding a white seagull called Pepe. She is dubbed Alicia Croft, in a reference to Lara Croft, the heroine of the popular video game Tomb Raider. Points are awarded to players when they direct the bird to bomb aircraft containing illegal immigrants or symbols of Catalan nationalism.

The game was taken down within hours and the party of course found someone else to blame for it. In this case, it was the developer who allegedly failed to follow directions. Instead of bombing the immigrants, the PP  claimed, the seagull should have targeted the organized crime groups that traffic them.

Hey, who hasn’t made that mistake?

10) Magazine industry spends millions preaching to the choir

On a list of industries with too much money the leader would clearly be banking followed probably by oil. What about magazine publishing? While it is certainly ahead of typewriters (repair & manufacture of), I don’t think it would crack the top 1000. Despite this, the industry has collectively decided it is time to waste some of this precious resource. Thus the just-announced multimillion-dollar ad campaign touting the “power of print.”

The campaign, funded by five leading publishers, seeks to convince people that “magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web’s content.”

And how are they going to get this message across? “Nearly 1,400 pages of the ads will be sprinkled through magazines including People, Vogue and Ladies’ Home Journal this year.”

Let me get this right – you’re going to tell magazine readers that reading magazines is a good thing? Maybe it’s just me but I’m pretty sure they already know. Aren’t the people you want to reach the ones who aren’t trying to discern the difference between the ads and the articles in GQ?

SPECIAL BONUS: BEST UNINTENTIONAL MARKETING MISTAKE OF THE YEAR


Goldman Sachs best marketing move would be to shut up

Some hugely successful companies are never going to be loved or even liked. Top of that list: Oil companies and banks. The smart move would be to take their billions in profits and be happy with that. For some reason, though, that’s not enough.

Thus we get

Goldman Sachs is considering a corporate branding campaign in a bid to improve its battered reputation, and has even discussed placing Chief Executive Officer Lloyd Blankfein on the “The Oprah Show.”

The oil industry tried something similar a few years ago. Here’s what I wrote then and it stands up: The oil industry should just give a gag order to itself. Yes, they are making a helluva a lot of money — the biggest challenge they face is choosing between "obscene" and "pornographic" when describing their profits. They feel compelled to defend their earnings because … well, I don’t know why. Because some PR person said they have to? The only explanation that anyone would believe — "Because we can" — is apparently not an acceptable sound bite.

The oil companies’ profits don’t depend on the public’s goodwill. They make the overwhelming majority of their money on wholesale, not retail. For them it’s all about price and reliability. As BP has proven all you really have to do is keep your head down and your environmental disasters in Africa or other places the major media don’t cover.

True, Goldman et al. do depend slightly on public goodwill. The fact that they’re being investigated by everyone except the commissioner of baseball has made some public groups suspend their relations with Goldman. But a PR campaign about what alleged good Goldman does is exactly the wrong move. All it will do is keep the issues alive in the public eye. The public isn’t going to believe a damn thing Goldman says anyway. I mean I don’t even believe their justification for the campaign:

Fiona Laffan, Goldman Sach’s head of media relations in Europe, Middle East and Africa, told a communications industry event here that mistrust and hatred of bankers, not just those at Goldman Sachs, remained near an all-time high and that the bank, as an industry leader, needed to do a better job of explaining what it did and how.

Please. We all know what you do and how and we were all in favor of it until you nearly cost us the economy. You’re just scared about how we’ll respond if someone can prove you were betting on the failure of companies you were giving financial advice to. Look, just sit still and shut up and we’ll forget all about it. The US public has the attention span of a mayfly on crystal meth. Just wait and let BP’s decision to roast turtles work in your favor.

10 Worst Marketing Blunders of 2009

1) NBC GOES ALL LENO ALL THE TIME

Edsel … New Coke … Lenovision.

NBC has joined the immortals of marketing stupidity. This year the molting peacock network and president Jeff “Have They Fired Me Yet?” Zucker decided to turn five of the primest pieces of prime-time real estate — the hour between 10 and 11 PM from Monday through Friday — into the Jay Leno hour.

The result? A 28% drop in viewership (through mid-November). This has not only killed network revenues but done in affiliates who have no lead-in for their late news casts.

Despite this, Jeff “10% Of Americans Are Unemployed and I’m Not?” Zucker recently said that all is going according to plan. “Right now, in terms of its performance on the television network, at NBC, in terms of ratings it’s doing exactly what we thought it would do.” Comcast recently bought NBC in what must have been an attempt to copy the government’s cash for clunkers program. Comcast shareholders can now only hope they are being lied to. The worst case scenario is that Mr. Z believes what he is saying.

On the plus side:

  1. It is now possible to buy every ad slot during the Leno show for less than the cost of a house in Detroit.
  2. The federal witness protection program is using guest slots to hide people.

2) TIGER, TIGER BURNING BRIGHT

(Originally #9 — Who knew?)

Because I have a really limited imagination I thought the big celeb marketing mishap story of the year would be Michael Vick’s failed attempt to become a spokesperson for PETA. Then along came Tiger who prefers women with bad nose jobs to the Swedish bikini model he is actually married to. The story broke on Nov. 27th, when Mrs. Woods apparently decided to prove her own golfing expertise. This was unfortunate for Accenture which two days earlier had kicked off its annual Tiger campaign. A print ad which ran in the Nov. 30th Wall Street Journal featured Tiger Woods walking in the rough under the headline: “The road to high performance isn’t always paved.” And watch out for the trees and fire hydrants. Accenture has since declawed its Tiger connection.

UPDATE: File this under “Pull the other one, it’s made of wood.”

“We decided several months ago to discontinue Gatorade Tiger Focus, along with some other products to make room for our planned series of innovative products in 2010,” Gatorade spokeswoman Jennifer Schmit said in an e-mailed statement.

3) BANKERS CUT BONUSES, INCREASE SALARY & BLAME JESUS

First the banking industry made a big show of cutting the obscene bonuses it was paying itself for going on the dole. Meanwhile they hoped no one would notice the allegedly eliminated bonuses were now being paid as plain old salary.

But wait … that’s not all!

Apparently still feeling that their efforts to destroys the economy were still underappreciated, bankers started claiming Jesus wanted them to do it.

“The injunc­tion of Jesus to love others as our­selves is an endorse­ment of self-​interest,” Goldman’s [inter­na­tional adviser Brian] Grif­fiths said Oct. 20, his voice echo­ing around the gold-​mosaic walls of St. Paul’s Cathe­dral, whose 365-feet-high dome towers over the City, London’s finan­cial dis­trict. “We have to tol­er­ate the inequal­ity as a way to achiev­ing greater pros­per­ity and oppor­tu­nity for all.”

How much LSD do you have to take to interpret Scripture this way? However much it is, it is certainly being passed out at all the best financial institutions. Two weeks later, Barclays CEO John Varley spoke at the venerable St. Martin-in-the-Fields and tried to wrap the Bible around his bonus.

“There is no conflict between doing business in an ethical and responsible way and making money. We make our biggest contribution to society by being good at what we do. Profit is not satanic.”

I guess it all depends on who gets to determine how we define ethical and responsible. Perhaps Varley could have gotten away with this specious argument had he not added this gloss to the text after the service: “Is Christianity and banking compatible? Yes. And is Christianity and fair reward compatible? Yes.” (Not a good sign when a banker can’t even get his verb and subject numbers to add up.) Hey John, can we parse the word “fair” for a moment?

I believe the renowned 20th century theologian Ray Price put it best when he asked, “Would Jesus wear a Rolex on His television show?”

4: GM EXPLAINS AWAY ITS “LITTLE PROBLEM”

In the face of the greatest single corporate collapse in the history of the world, GM rolled out an ad that inadvertently explains the company’s failure.

It is a veritable symphony of weasel words.

Let’s be completely honest, no company wants to go through this.

By the end of that first sentence it is clear this ad has no intention whatsoever of living up to that initial clause. You can tell because the final pronoun is never made specific. That “this” covers billions of sins. It implies we all know what has happened without saying what that was. It is everything to everyone and thus means nothing. Is “this” an utter failure of leadership? Or is it an inability to have even the vaguest understanding of the needs of the marketplace? Sadly, I suspect “this” is “an economic calamity no one could have foreseen” – the preferred phrase of everyone from Alan Greenspan to, well, the Detroit-based car makers. There is no taking responsibility anywhere in this ad just as there has been no taking responsibility at GM for decades. (Read more here)

5) VOGUE: BLACKFACE IS THE NEW BLACK

Vogue The October issue of French Vogue had a photo spread of the very Caucasian Lara Stone painted head to toe in dark make-up. Vogue went with the old “I’m sorry if you found my words insulting” defense and told the Daily Mail “it was unaware it had caused offence, but said it could not give any further comment.” (Worth noting: Italian Vogue’s issue for the same month was filled with actual Black women.) In a keeping up with the KKK move inflight magazine EasyJet ran a photo spread featuring brooding generic models dressed in black POSING IN FRONT OF BERLIN’S HOLOCAUST MONUMENT.

Fortunately for me marketers just can’t seem to figure out that Nazi = Bad. This years examples:

LATE BREAKING STUPIDITY UPDATE: NYT runs gift guide with special section devoted to:

“Somali fashion, do-it-yourself henna kits, children’s books that draw inspiration from the lives of Barack Obama and Sonia Sotomayor: it’s not hard to find gifts created for and by people of color this holiday season.” (emphasis added)

Why it’s almost like they’re real people!

6) CHOCOLATES SHAPED LIKE PRESIDENT OBAMA & MORE

CandyExpress said its commemorative Barack Obama heads would only be available for a limited time, unfortunately it wasn’t limited enough. Off the top of my head I would say there are three things Mr. Obama should not be used to advertise: Chocolate, fried chicken (a German company did it), watermelon (that’s a yet). However, the Russians came up with a bunch of things I’d never thought of. They used our President to advertise a tanning salon, a dental clinic and pre-packaged ice cream with the slogan “Everyone’s talking about it: dark inside white!” The bars have a chocolate-flavored center embedded in a layer of vanilla.

Obama Daughters DollsHowever these are just idiocy, the sheer stupidity award goes to Beanie Baby maker Ty. First they decided to sell two new dolls named Sweet Sasha and Marvelous Malia. Then they tried to deny they were named after America’s First Kids.

“[We] chose the dolls’ names because “they are beautiful names,” not because of any resemblance to President Obama’s daughters, said spokeswoman Tania Lundeen. “There’s nothing on the dolls that refers to the Obama girls,” Lundeen said. “It would not be fair to say they are exact replications of these girls. They are not.”

Sorry dear, but in order to get away with a lie like that you have to be a bank.

7) STUPIDITY? THERE’S AN APP FOR THAT

The word of the year really should have been app. The ubiquitous iPhone has spawned an industry of companies trying to market their wares by providing allegedly useful and/or humorous apps. To paraphrase Pogo, this confronted Pepsi with an insurmountable opportunity. The company released an app called Before You Score for its Mountain Dew AMP brand. The app gives you 24 different types of women (sorority girl, etc.) and offers “appropriate” pick-up lines for each type and other similar information.

Not to be outdone, LawFirms.com, a legal referral site, decided to get attention with a campaign featuring the (fictitious) app iCoyote. It “packs all of the features of a real immigrant smuggler into the iPhone. Using GPS, navigate through the patrol packed desert without worrying about that pesky Border Patrol.”

The app included a variety of features such as:

  • iWife. It “will take care of finding marriage prospects for you. Aggregating and analyzing data from a variety of online sources [to] match you up with only the most promising US Citizen candidates.”
  • iLawyer. “Homeland Security is Cracking down. Not to worry. With iLawyer, you can find an attorney to convince the immigration court to grant Asylum Protection. A Green Card is a finger swipe away.”
  • Weather Monitors. “The desert can get hot, and trying to cross it when it’s 120 degrees is not fun. Get up-to-date weather forecasts to pick the right time and ensure your trip to the US is comfortable and fun-packed.”
  • City Statistics. “San Antonio? Albuquerque? Tucson? San Diego? Not sure which is best? Get unemployment statistics, current average wages, cost of living expenses and more. Get the job you want, at the right wage, tax free!”

8 AMERICAN GIRL SELLS “HOMELESS GIRL” DOLL

Your child can learn that the homeless are just like real people once you spend $95 to buy her a “less fortunate” playmate for her other American Girl doll(s). The latest addition to the American Girl line of how-do-you-justify-it-ly expensive dolls is Gwen Thompson. Ms. Thompson

wheelchair and her mother Janine fell on hard times when her father lost his job; they later lost the house as they were unable to keep up payments. Soon after, Gwen’s father left them and they became homeless the fall before the start of the book’s events. Initially, Gwen’s mother has them live in their car until the winter comes; she then takes them to Sunrise House, a place for homeless women and children. Sunrise House helps them get on their feet and eventually get a new apartment.

And should you also want to teach the kid that the disabled are people too, American Girl also sells a wheelchair for $30.

9) KFC UNDERESTIMATES OPRAH’S POPULARITY

Why would you pay to have Oprah endorse your product if you didn’t know what the result be? In May the chain formerly known as Kentucky Fried Chicken paid Ms. Winfrey to discuss its new grilled chicken on her show. (This is part of an ongoing effort to rebrand KFC as someplace that serves something besides FC. By the time it’s over KFC will be Rhode Island Clam Shack. But I digress.) In addition to giving product to her audience — and how pissed were they? Other folks got a new car and they get a food experiment – viewers could go to a website and download a coupon for up to four free two-piece chicken meals with two sides and a biscuit. If there’s one thing the US loves more than Oprah, it’s Oprah and free food.

You’ll never guess what happened. OK, so maybe you will.

Several bajillion people downloaded the coupon and sprinted to the nearest KFC. Well, the food disappeared faster than a dollar bill on the floor of the Senate. As a result somefranchisees started refusing to accept the coupon, some told people the promotion was over for the day, some quickly pointed to the “while supplies last” clause, the more creative said that coupons with barcode numbers ending in “1234” are not valid. Look closely at the barcode below to see what that meant.

All this brought new meaning to the chain’s horrible new tagline: “Unthink What You Thought About KFC.”

Another chain, El Pollo Loco, moved smart and fast and sent out a twitter saying they’d accept the coupons on Mother’s Day. Soon Oprah was having to apologize for the stupidity and KFC issued rain checks to the disgruntled.

All of which goes to prove that whatever you have to pay Oprah, the ROI is REAL!

10) (tie) BLACKWATER, NIGERIA & SWINE INDUSTRY LAUNCH REBRANDING EFFORTS

  • In an attempt to change all the nasty connotations that go along with being mercenaries, Blackwater Worldwide changed its name to Xe. That’s pronounced zee, as in “zee idiots in marketing thought of it.”

Blackwater president Gary Jackson said in a memo to employees the new name reflects the change in company focus away from the business of providing private security. “The volume of changes over the past half-year have taken the company to an exciting place and we are now ready for two of the final, and most obvious changes,” Jackson said in the note.

That exciting place seems to include a lot of lawsuits.

“At international airports, in trains, in shopping malls, and almost everywhere, every Nigerian is a marked person,” Dora Akunyili, information minister and self-styled chief image maker said at the launch of the re-branding campaign this week. “We are pulled aside for questioning. We are seen as potential drug pushers or fraudsters. We are unfortunately denied the benefit of the doubt.”

  • Swine flu is no laughing matter. Especially if you’re the American Pork Association. They went into overdrive screaming about how it was hurting their sales and enlisted Iowa Sen. Tom Harkin who constantly referred to the “so-called swine flu.” Unfortunately humor trumps branding every time. Thus we got headlines like:

“We will call it Mexico flu. We won’t call it swine flu,” Deputy Health Minister Yakov Litzman, a black-garbed Orthodox Jew, told a news conference Monday, assuring the Israeli public that authorities were prepared to handle any cases.

CIO writer and friend Al Sacco came up with this: Swine flu isn’t a scary enough name. It needs a slogan, too: “Pork Plague, the (Other) White Death,” for example.

DISHONORABLE MENTIONS

AMAZON DELISTS GAY AND LESBIAN BOOKS

The online retailer blamed an “employee in France” for a “software glitch” which oddly delisted gay and lesbian themed books from its search listings. (Example: Annie Proulx’s Brokeback Mountain vanished, but not her book The Shipping News in which all the sex is hetero.)

Amazon managers found that an employee who happened to work in France had filled out a field incorrectly and more than 50,000 items got flipped over to be flagged as “adult,” the source said.

CRAIGSLIST CEO SAYS SITE HAS NO SEX RELATED ADS

“I would not describe any section of our site as ’sex related,’ ” [Craigslist CEO Jim] Buckmaster wrote in response to a series of e-mailed questions from the Globe. He acknowledged that Craigslist offers an “erotic services” section that should not include more than “legitimate escort services, sensual massage, exotic dancers, etc.,” but said that offers to exchange sexual favors for money are “strictly prohibited” and removed from the site.

SPECIAL PENGUIN OF IRONY CITATION:

THE WISCONSIN TOURISM FOUNDATION
had to change its name to the Tourism Federation of Wisconsin

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BONUS: A few other totally wrong products from the year

Great look at what Disney should have done instead of buying Marvel

Geoff Carter is an excellent and smart writer who, among other things, produces the Disney-centered blog YourSouvenirGuide (but don’t hold that against him). In the post Ten things Disney could have done to geek up without buying Marvel he explains both why Disney buying Spidey was a bad idea and how they could have leveraged the properties they already own.

DisneyMarvelMashups0 To my mind, the purchase of Marvel is one of the few missteps the Mouse has made under Bob Iger’s reign. Disney isn’t getting a hell of a lot for its money. The theme park rights to the characters will continue to be held by Universal. And the movie properties .. will remain the properties of Sony, Fox and Paramount for the forseeable future. …. Four billion dollars spent to wait out contracts and to see if Avi Arad and Jerry Bruckeheimer will duke it out in Thunderdome.

My favorite suggestion:

9. The Disney Princesses: Teach them kung-fu and arm them with wrist-holstered blades and pistols.

Works for me.

Mouserine courtesy of KidKalig