What’s in a name?
We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus: 1. Analtech is a brand name known and trusted by the academic and science communities worldwide 2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success 3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name
What do you think?
We’re turning to you, our friends and customers, to see what you think. Please click here for a simple, two question survey.
For the record: Fluke has never even thought about it and they are doing just fine.
Brand Issues, Brand Loyalty, Brand Names, Brands, humor, Marketing, Marketing blunders, Marketing Mistakes, Silly surveys | Tagged Analtech, Brand Names, Brands, Marketing blunder, Marketing blunders
Brand Issues, Brand Loyalty, Brands, Disney, Disney Land, Disney World, Disneyland, Marketing, Marketing to girls, Marketing to kids, Marvel Comics, Mickey Mouse, spiderman, Walt Disney World | Tagged Disney, Disney World, Marketing, Marketing to children, Marketing to girls, Marvel, spiderman, Walt Disney
Australia, Brand Issues, Brand Loyalty, Brands, Donut, Donuts, headlines, Krispy Kreme, Marketing, Marketing blunders | Tagged Arnott, Donut, Doughnut, Iced Vo-Vo, Krispy Kreme, Marketing, Marketing blunder
When Muntazar al-Zaidi threw his shoes at President Bush he unintentionally gave the Baydan Sho Co.’s Model 271 one of the greatest endorsements ever.
Ramazan Baydan, owner of the Istanbul-based company, has been swamped with orders from across the world, after insisting that his company produced the black leather shoes. He has recruited an extra 100 staff to meet orders for 300,000 pairs of Model 271 – more than four times the shoe’s normal annual sale. (
Nice to see George is creating jobs somewhere!)
Baydan is planning to rename the model “the Bush Shoe” or “Bye-Bye Bush”.
“We’ve been selling these shoes for years but, thanks to Bush, orders are flying in like crazy. We’ve even hired an agency to look at television advertising,” he said.
About 120,000 pairs have been ordered from Iraq and a US company has ordered 18,000 of the shoes, which have been on the market since 1999 and sell at around $41 in Turkey.
Brand Issues, Brand Loyalty, Brands, george bush, George Bush Desert Classic, George W. Bush, Marketing, Muntazar al-Zaidi, Product Placement, shoe thrower | Tagged Brands, George W. Bush, Marketing, Muntazar al-Zaidi, Sales, shoe thrower
Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.
( PS: If you liked this would you mind going here and voting for it on Digg?)
GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT
The John McCain Presidential Campaign
“Our economy, I think, is still — the fundamentals of our economy are strong.”
Has no idea how many houses he (or his wife) owns.
Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
“Shutting down” his campaign to fix the bailout.
“Lipstick on a pig”
Egregious attack on Dungeons & Dragons that clearly cost him the election. ( OK, maybe not so much the last one).
Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
Framingham State College uses the word blah 137 times in a 312-word fundraising letter. Disney (multiple entries):
Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America” ; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
Woolworths (UK) launches Lolita brand of beds for young girl
JetBlue lives up to Southwest’s parody ad by charging for pillows.
Russia uses smiling kids in tourism ad for war zone
Residents of Lesbos sue those other lesbians over brand name
Motrin gets headache from viral moms video
Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards
Co-Branding That Shouldn’t Have Been
The Alpha & Omega of Over-reaching
The Penguins Of Irony “Oh NO You Din’t” Awards
Previous years’ lists
Bad ideas, Bad press releases, Bankruptcy, Banks, Brand Issues, Brand Loyalty, Brands, Cluster Fuck, Co-branding, Constantine von Hoffman, Cry Havoc and Loose the Penguins of Irony, D&D, Death as marketing opportunity, Disney, Disney Land, Disney World, Disneyland, Dumb Ass Ideas, Dumb press releases, Economy, GM, God as marketing, Housing bubble, Hummer, humor, Lesbians, Lesbos, Marketer of the Year, Marketing, Marketing blunders, Marketing to girls, Marketing to kids, McCain, McCan't, Mitt Romney, Mortgages, Motrin, Muppets, O'Biden, Obama, P&G, Penguins of irony, Pope, Pope's Cologne, PR Disasters, PR Nightmare, Press Releases, Procter & Gamble, Recession, Recession? What recession?, Rick Wagoner, sacrilegious, Sarah-cuda, The Rapture, WaMu, WDW, Worst Marketing Idea Of The Year, Zeitgeist, Zombie | Tagged Barbie, Chrysler, Disney, GM, God, Hershey, High School Musical, Jetblue, John McCain, Lesbians, Lesbos, Marketing blunders, Martin Luther King, McDonalds, Motrin, Muppets, P&G, PR Disasters, PR nightmares, Rice Krispies, Sara Palin, Vista
The Obscure Store unearthed this branding nightmare:
All told, lawyers for Sprinkles said, they have sent about a dozen similar letters to shops around the country and filed three lawsuits, including one last month against Famous Cupcakes in North Hollywood for using dots in its packaging and throughout the store.
Best quote from the story: “The question is whether Sprinkles can lay claim to a word that is commonly used in the context of frosting.”
The only thing I want to know about the context of frosting is do I get to lick the spoon?
®, Brand Issues, Brand Loyalty, Brands, Cupcakes, Marketing, Sprinkles, Trademarks | Tagged Brand, Cupcakes, Marketing, Sprinkles, Trademark
Quoth Reuters: Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
This is news only to those who haven’t raised a kid in the US in the last 75 years. Even your idiot blogger has figured it out.
That $19.25M they were supposed to get? Turns out that:
The jurors guesstimated the amount based on what they think the lawyers charged.
The judge — not the jury — gets to decide what, if any, lawyer fees can be awarded.
The original judge thought it would be a cold day in … well you know … before P&G collected even if they proved the case.
The Satan Desk at Brandweek has the full details here.
Adidas, Brainwashing, Brand Issues, Brand Loyalty, Brands, Gandalf, great names in marketing hall of fame, Madness, Madonna, Nike, Reebok, Superman, Swoosh |