Analtech wants public input on whether they should rename the company

analtech

What’s in a name?

We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus:
   1. Analtech is a brand name known and trusted by the academic and science communities worldwide
   2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success
   3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name

What do you think?

We’re turning to you, our friends and customers, to see what you think.
Please
click here for a simple, two question survey.

Uranustech?

flukeFor the record: Fluke has never even thought about it and they are doing just fine.

Great look at what Disney should have done instead of buying Marvel

Geoff Carter is an excellent and smart writer who, among other things, produces the Disney-centered blog YourSouvenirGuide (but don’t hold that against him). In the post Ten things Disney could have done to geek up without buying Marvel he explains both why Disney buying Spidey was a bad idea and how they could have leveraged the properties they already own.

DisneyMarvelMashups0 To my mind, the purchase of Marvel is one of the few missteps the Mouse has made under Bob Iger’s reign. Disney isn’t getting a hell of a lot for its money. The theme park rights to the characters will continue to be held by Universal. And the movie properties .. will remain the properties of Sony, Fox and Paramount for the forseeable future. …. Four billion dollars spent to wait out contracts and to see if Avi Arad and Jerry Bruckeheimer will duke it out in Thunderdome.

My favorite suggestion:

9. The Disney Princesses: Teach them kung-fu and arm them with wrist-holstered blades and pistols.

Works for me.

Mouserine courtesy of KidKalig

Krispy Kreme forced to eat half-baked marketing scheme

Last week, the kreme hit the fan when

Do-Vo and Vo-Vo An Australian biscuit company has threatened legal action against US chain Krispy Kreme if does not stop selling its Iced Dough-Vo doughnut. Arnott believes the product is almost identical to its own Iced Vo-Vo biscuit, and breaches trademarks registered in 1906.

Krispy claimed the confection was meant as a tribute to the beloved Vo Vo.

This resulted in some of the best headlines I have ever read:

What about: Krisp Kreme donut turns to humble pie

 

As you can tell the Aussies take their Iced Vo Vo’s very seriously: In his November 2007 victory speech, Prime Minister Kevin Rudd jokingly urging his campaign team to have a strong cup of tea with an Iced Vo Vo before getting to work.This reportedly led to skyrocketing Iced VoVo sales, prompting Arnott’s to send a shipping pallet of the biscuits to the Prime Minister’s office in Canberra’s New Parliament House.

Shoe-thrower shows the power of product placement

bush-shoe2When Muntazar al-Zaidi threw his shoes at President Bush he unintentionally gave the Baydan Sho Co.’s Model 271 one of the greatest endorsements ever.

Ramazan Baydan, owner of the Istanbul-based company, has been swamped with orders from across the world, after insisting that his company produced the black leather shoes. He has recruited an extra 100 staff to meet orders for 300,000 pairs of Model 271 – more than four times the shoe’s normal annual sale. (Nice to see George is creating jobs somewhere!)

Baydan is planning to rename the model “the Bush Shoe” or “Bye-Bye Bush”.

“We’ve been selling these shoes for years but, thanks to Bush, orders are flying in like crazy. We’ve even hired an agency to look at television advertising,” he said.

About 120,000 pairs have been ordered from Iraq and a US company has ordered 18,000 of the shoes, which have been on the market since 1999 and sell at around $41  in Turkey.

Top 10 Marketing Blunders of 2008

Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.

(PS: If you liked this would you mind going here and voting for it on Digg?)

GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT

(tie)

The John McCain Presidential Campaign

  • “Our economy, I think, is still — the fundamentals of our economy are strong.”
  • Has no idea how many houses he (or his wife) owns.
  • Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
  • Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
  • Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
  • “Shutting down” his campaign to fix the bailout.
  • “Lipstick on a pig”
  • Egregious attack on Dungeons & Dragons that clearly cost him the election. (OK, maybe not so much the last one).

GM

Runners Up

  1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
  2. Framingham State College  uses the word blah 137 times in a 312-word fundraising letter.
  3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
  4. Woolworths (UK) launches Lolita brand of beds for young girl
  5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
  6. Russia uses smiling kids in tourism ad for war zone
  7. Residents of Lesbos sue those other lesbians over brand name
  8. Motrin gets headache from viral moms video
  9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
  10. Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards

Co-Branding That Shouldn’t Have Been

The Alpha & Omega of Over-reaching

Product Failure

The Penguins Of Irony “Oh NO You Din’t” Awards

Previous years’ lists

Penguin seal

Sprinkles cupcake store suing other stores over use of “sprinkles”

The Obscure Store unearthed this branding nightmare:

All told, lawyers for Sprinkles said, they have sent about a dozen similar letters to shops around the country and filed three lawsuits, including one last month against Famous Cupcakes in North Hollywood for using dots in its packaging and throughout the store.

Best quote from the story: “The question is whether Sprinkles can lay claim to a word that is commonly used in the context of frosting.”

The only thing I want to know about the context of frosting is do I get to lick the spoon?

Least surprising study result of the day: Pre-schoolers respond to branding

Quoth Reuters: Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.

No! Really?

This is news only to those who haven’t raised a kid in the US in the last 75 years. Even your idiot blogger has figured it out.