War On Terror brand suffers major setback as UK ends partnership

File under: Declare victory and go home.

The words “war on terror” will no longer be used by the British government to describe attacks on the public, the country’s chief prosecutor said Dec. 27. Sir Ken Macdonald said terrorist fanatics were not soldiers fighting a war but simply members of an aimless “death cult.” The Director of Public Prosecutions said: ‘We resist the language of warfare, and I think the government has moved on this. It no longer uses this sort of language.” … His remarks signal a change in emphasis across Whitehall, where the “war on terror” language has officially been ditched. Officials were concerned it could act as a recruiting tool for Al Qaeda, which is determined to manufacture a battle between Islam and the West.

NO WAR ON TERROR? But what brand will you use to scare the electorate with????

Advertisement

Seeing red over (RED)

Jason Kottke writes a very nice and succinct critique of some cause branding efforts. It’s especially timely given that the Red sponsors have spent $100M on marketing but turned over only $18M (soon to be $25M) to the (RED) foundation for fighting AIDS in Africa.

“It seems to me that if The Gap really cared about stopping HIV/AIDS in Africa, they would just donate the $7.8 million they spend on (RED) advertising to the Clinton Foundation. If Discover really cared about saving you money, they’d lower their APR to prime + 1.

I realize that the entire US economy is a house of cards kept standing by the escalation of spending and credit card debt by American consumers, but the sad fact is that to save money, you need to cut spending or increase income. And if you really want to help fight AIDS in Africa, instead of buying that (RED) Gap t-shirt for which Gap will donate 50% of its profit to The Global Fund, buy a cheaper one at American Apparel and send the $13 difference to the Global Fund yourself.”

I am curious if there has been any collateral increase in donations to this and other related charities since the campaign began. That would tell us much more about the success or stupidity of this effort.