In business terms, this was inevitable. Since Capitalism is showing some serious weekness in its brand, someone had to step up and fill the void. Because nothing else has stepped up to the plate, consumers turn back to the only competition there wasy. Let me make one thing very clear: Communism is a great idea only if you live in a theoretical world. Communism in the real world did indeed totally suck. Stalin & Mao? All they were good at was murdering millions of their own people. The fall of the Berlin Wall in 1989? A landmark and wonderful event.
But, as Capitalism knows, Capitalism needs competition. It was only a matter of time before the thought-leader suffered the problem of all monopolies and became less and less reliable and responsive. When that happens customers turn elsewhere. I expect Fascism — which has never really gone away — to also gain more market share.
As one of the truly great Marxists — Groucho — put it: “Politics is the art of looking for trouble, finding it, misdiagnosing it, and then misapplying the wrong remedies.”