Top 10 Marketing Blunders of 2008

Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.

(PS: If you liked this would you mind going here and voting for it on Digg?)

GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT

(tie)

The John McCain Presidential Campaign

  • “Our economy, I think, is still — the fundamentals of our economy are strong.”
  • Has no idea how many houses he (or his wife) owns.
  • Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
  • Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
  • Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
  • “Shutting down” his campaign to fix the bailout.
  • “Lipstick on a pig”
  • Egregious attack on Dungeons & Dragons that clearly cost him the election. (OK, maybe not so much the last one).

GM

Runners Up

  1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
  2. Framingham State College  uses the word blah 137 times in a 312-word fundraising letter.
  3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
  4. Woolworths (UK) launches Lolita brand of beds for young girl
  5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
  6. Russia uses smiling kids in tourism ad for war zone
  7. Residents of Lesbos sue those other lesbians over brand name
  8. Motrin gets headache from viral moms video
  9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
  10. Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards

Co-Branding That Shouldn’t Have Been

The Alpha & Omega of Over-reaching

Product Failure

The Penguins Of Irony “Oh NO You Din’t” Awards

Previous years’ lists

Penguin seal

Yes, it is all about me

In case you wonder what I’ve been up to at my new job …

The Dangers Of Being Too Social
by Lisa LaMotta @ Forbes.com

… These sites can also be a huge waste of time. According to comScore, people spend an average of 186 minutes on Facebook per session. (To be fair, a lot of those visitors are letting the program run in the background while they perform other tasks–but three hours is still a long time.) Some companies are flat out banning use of these sites at work. And earlier this year, Sen. Matt Murphy, R-Ill., introduced a bill to prohibit public libraries and schools from allowing access to social networking sites on any computers available to the public and students. …

Derek Sorensen, 47, is happy to tell (or alarm) you. Prompted by a friend who lamented how much time she wasted on social networks, Sorensen, owner of a Web site repair company 50 miles outside of London, came up with Notworking, an application you can download to your desktop that will tally all of those wasted hours and dollars.

“I think it’s a fun little tool,” says Constantine von Hoffman, social media manager for Spoke Software, a business social networking site, and clearly a fan of irony. “It is a brilliant piece of commentary on how the huge number of network sites are becoming a problem.”

PS: That’s not a good thumbnail description of Spoke, but that’s my fault not the reporter’s.

The URL for Notworking is http://dereksorensen.com/?p=28 and it's great.