Three cheers for denial! Whole Foods says sale of live lobsters is “inhumane”

Who exactly is it inhuman to? I think the actual answer is it made some of the uber-crunchy customers squeamish. So let me get this right … it's OK to sell meat, pork, fowl and fish (and probably lobsters) that are killed off premises but not something that's alive when it gets to the store? I think you should have to see the slaughter of all your food before you consume it. Great quote:

The Austin-based grocer spent seven months studying the sale of live lobsters from ship to supermarket aisle, trying to determine whether the creatures suffer along the way.

You know your company has too much money when…