Is a Disney-brand Muslim headscarf on the way?

Imane Boudlal has a problem: She is a member of two of the world’s largest religions — Islam and Disney. This became an issue in her life when, several months prior to Ramadan, the Disney World employee asked if she could wear a headscarf in observation of the month-long religious celebration. This was kicked up the chain of command and Disney corporate came back two months later and told her

told she could wear a head scarf, but it had to be designed by Disneyland’s costume department to comply with the Disney look, Qazi said. She was fitted for a Disney-supplied head scarf but was not given a date when the garment would be finished and was told she couldn’t wear her own hijab in the interim.

On Sunday – five days after Ramadan began, Ms. Boudlal showed up to work wearing her own hajib which was notably devoid of anything Mouse-ish. Ms. Boudlal’s job requires her to deal with the public and so her supervisors reportedly gave her the option of removing the hajib, going home or working in a behind the scenes position for the month.

As much as it pains me to do this, I have to side with Disney on this one. They are nothing if not consistent when it comes to employees wearing symbols of competing religions. My resident expert, Mrs. CollateralDamage, confirms that Mousers can’t wear crosses, yarmulkes, saffron robes, or pins saying “Scientology? YES!” on the job (or at least when their job involves working with the public). Above right: Disney’s standard way of depicting Arabic women.

Say it with me folks: “Thou shalt have no Mouse before me for I am a jealous Mouse.”

Still, I love the idea of Disney-designed religious clothing.

That said, allow me to make a few other points about Islamic issues in the news lately.

• Dear France (and Canada): IT’S A FREAKING VEIL!!!! GET OVER IT!!!
• It’s not a mosque and it’s not at Ground Zero. GET OVER IT!!! What about the strip clubs – which are also two blocks and can’t be seen from GZ?

Wow. I defended Disney and slammed France in the same post. Clearly I am getting the flu that Mrs. CD & CDjr. already have.

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Los Lobos Goes Disney

That is not a slight on one of my all time favorite bands* but the title of their latest release. On it they cover Roger Miller’s masterful “Not In Nottingham” (from Robin Hood), Randy Newman’s “I Will Go Sailing No More” (from Toy Story) as well as other great music from The House of Mouse. (And to think I scooped Mrs. CollateralDamage – who writes the Disney focused blog Broke Hoedown – on this. WOOT!)

This is not the first time that “Just Another Band from East LA” has done the Mouse. On the great compilation Stay Awake they performed “I Wanna Be Like You” from The Jungle Book, which was recorded for the movie by the great Louis Prima (and is included on LLGD). I bought Stay Awake on vinyl back in the day (1988) and highly recommend getting the CD. It also has Sun Ra (!!!) doing “Pink Elephants On Parade” and Tom Waits’ version of “Heigh Ho (Dwarf’s Marching Song).”

Stay Awake was one of several odd and wonderful compilations that came out around then. The other one I have is “Lost In The Stars: The Music of Kurt Weill” (1985). While it does have Sting doing “Mack The Knife” this is more than balanced out by the other tracks including Lou Reed’s “September Song,” Stan Ridgeway (of Wall of Voodoo) does a sublime and terrifying version of “Canon Song,” Marianne Faithfull’s exquisitely ragged “Ballad of the Soldier’s Wife,” Todd Rundgren doing “Call From The Grave,” and many other great ones. It’s out of print, which is a shame, and used copies are selling for $23 and up. C’mon over to my house and I’ll play it for you for free.

 

 

 

 

 

 

 

*In the ‘80s when people would refer to U2 as The Greatest Band In The World all I could ever think (and sometimes said) was “Did Los Lobos breakup?”

Great look at what Disney should have done instead of buying Marvel

Geoff Carter is an excellent and smart writer who, among other things, produces the Disney-centered blog YourSouvenirGuide (but don’t hold that against him). In the post Ten things Disney could have done to geek up without buying Marvel he explains both why Disney buying Spidey was a bad idea and how they could have leveraged the properties they already own.

To my mind, the purchase of Marvel is one of the few missteps the Mouse has made under Bob Iger’s reign. Disney isn’t getting a hell of a lot for its money. The theme park rights to the characters will continue to be held by Universal. And the movie properties .. will remain the properties of Sony, Fox and Paramount for the forseeable future. …. Four billion dollars spent to wait out contracts and to see if Avi Arad and Jerry Bruckeheimer will duke it out in Thunderdome.

My favorite suggestion:

9. The Disney Princesses: Teach them kung-fu and arm them with wrist-holstered blades and pistols.

Works for me.

Mouserine courtesy of KidKalig

Disney buys its way into the boy market

Pay attention True Believers – it’s clobberin’ time.

For years the criticism, such as it was, of Disney’s marketing was that it missed boys. It is a fair criticism, though this doesn’t seem to have hurt the bottom line all that much. Disney knows how to connect with girls and women just fine. They are tuned into the tiaras, fairies and flowers like nobody knows. It explains why all their later (non-Pixar) animation was in fact formulaic: Bad boy, princess with true heart, add schmaltz and (after Aladdin) really schmaltzy uninteresting romantic soundtracks. Even Lion King – ostensibly a story about men and boys – was about the boy having an emotional experience that could only be of interest to girls.

This girls only approach was so entrenched that a few years ago the head of their consumer products division explained their all-girl approach told me in an interview that no one had success connecting with older boys.

Well, if you can’t beat ‘em, buy ‘em. Disney today said it is buying Marvel Entertainment for $4 billion. (And to think I remember when comics cost a quarter.) A note to The Mouse: more blood, less music. Also, no more Hulk movies. Hmmm, will this be enough to get me to go to another Disney park? Probably not.

I hope Stan Lee got a big cut of this.

Disney displays the lighter side of The Force

Heaven and Mrs. CollateralDamage know I do not like a lot of Disney stuff – early movies, Pixar and their overall marketing expertise are pretty much the entire list. This display of posters past and present for their "Star Wars Weekends” probably falls into the last category. Even I who avoid The Mouse like it was carrying Aporkalypse Fever was thoroughly bemused by these. (BTW, Mrs. CD and CD Jr. had a total blast at this last year.)

  

Top 10 Marketing Blunders of 2008

Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.

(PS: If you liked this would you mind going here and voting for it on Digg?)

GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT

(tie)

The John McCain Presidential Campaign

• “Our economy, I think, is still — the fundamentals of our economy are strong.”
• Has no idea how many houses he (or his wife) owns.
• Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
• Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
• Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
• “Shutting down” his campaign to fix the bailout.
• “Lipstick on a pig”
• Egregious attack on Dungeons & Dragons that clearly cost him the election. (OK, maybe not so much the last one).

GM

• June: with gas heading to $4-a-gallon, company announces it is trying to sell the Hummer brand. As of today, sale is still pending.
• August: with gas at $4-a-gallon, company announces it will take the bold move of investing “$500 million to build a new fuel-efficient, small car the automaker says will show it can make money in head-to-head competition with its Japanese rivals as it fights to return to profitability.”
• October: Asks Treasury Dept. for $10 billion to pay for proposed merger with Chrysler
• Early November: car company that already isn’t selling cars argues it can’t file for bankruptcy because “people won’t buy cars from a bankrupt car company.”
• Late November: leads troika of Detroit CEOs to DC to ask for taxpayer money to balance the books. Each flies in on wings of attitude and three separate corporate jets.
• December: runs weasel-word mea culpa in Automotive News: “While we’re still the U.S. sales leader, we acknowledge we have disappointed you. At times we violated your trust by letting our quality fall below industry standards and our designs become lackluster. We have proliferated our brands and dealer network to the point where we lost adequate focus on our core U.S. market. We also biased our product mix toward pick-up trucks and SUVs. And, we made commitments to compensation plans that have proven to be unsustainable in today’s globally competitive industry.“

Runners Up

1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
2. Framingham State College  uses the word blah 137 times in a 312-word fundraising letter.
3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
4. Woolworths (UK) launches Lolita brand of beds for young girl
5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
6. Russia uses smiling kids in tourism ad for war zone
7. Residents of Lesbos sue those other lesbians over brand name
8. Motrin gets headache from viral moms video
9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
10. Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards

Co-Branding That Shouldn’t Have Been

• Windows Vista toilet paper
• The Muppets appear on DVD for Law & Order: SVU
  
• Barbie® Rice Krispies® Treats
• P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)

The Alpha & Omega of Over-reaching

• God’s chosen racing team loses at the Indy 500
• “Pope’s Cologne Provides Solace to Grieving Widow”
• “Can Batman Teach Spiritual Truth?”
• Email service lets you taunt friends after The Rapture
• McDonalds compares Ray Kroc to Martin Luther King Jr.

Product Failure

• LifeLock ID protection service fails to protect CEO’s identity
• Anti-shark device found to attract sharks

The Penguins Of Irony “Oh NO You Din’t” Awards

• Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
• WaMu continues to send credit card offers after going out of business

Previous years’ lists

• Top 10 from 2007
• Dozen Dumbest Press Releases from 2006
• 10 Dumbest Business Quotes from 2006

Hot flashes kill Jack Sparrow

It’s not easy being Capt. Jack, reports BrokeHoedown:

Disneyland management has fired the four actors who played pirate Jack Sparrow because officials were worried about young female park-goers flashing the swashbuckling actors late at night, according to one former cast member.

“They lost control when they saw Jack Sparrow,” said former pirate Brandon Pinto, who left the role after a dispute with management a year ago. “This is a sexy, rock-star pirate.”

Brandon Pinto???? And I thought my name sounded fake.

Guess Billy Joel was right:

Captain Jack will get you high tonight
And take you to your special island
Captain Jack will get you by tonight
Just a little push, and you’ll be smilin’

He sounds like THAT?

For all of you wondering what I actually sound like (admittedly a number that’s probably in the low single digits) check out this week’s episode of the podcast Those Darn Cats. I bloviate about the propaganda cartoons put out by Disney during World War II — a subject I actually know something about. TDC is co-produced by Mrs. CollateralDamage (aka BrokeHoedown) and her adorable BFF Lisa. Thanks to Mrs. CD for making me sound so smart! BTW, if you want a funny and hip take on all things Disney this is the podcast for you! Damn they’re so cheerful over there it’s contagious!

The issue is settled: Hallmark selling gay marriage cards

You can’t get more mainstream than this.

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says. … The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding. “The fact that you have someone like Hallmark going into that niche shows it’s growing and signals a trend,” said Barbara Miller, a spokeswoman for the association.

Have to say since gay marriage became legal here in the Bay State the biggest difference I’ve noticed is … um … yeah … let me see … nope. Can’t think of one. I look forward to the American Family Association boycott of Hallmark. (My bad — it’s Concerned Women for America calling for the boycott.)

BTW, over on her blog Mrs. CollateralDamage has a most excellent post on First Same-Sex Civil Marriage at Disneyland. The couple is lovely and the fact that they got married at Disneyland puts the lie to the fact that only heteros are tacky. (Truth is I had to put in a snarky (and false) comment so I wouldn’t mention the fact that I got all choked up looking at the wedding pictures. I gotta protect my image. Don’t tell anyone I told you, OK?)

Photo by Chenin Boutwell.

C’mon now what marketer can look at a couple that is so happy and not think, “Damn, there’s money to made here!”

(BTW, this is the headline of the day: Gay misery continues with baton drop. Is that really all it takes to make the LGBT community miserable?)