Krispy Kreme forced to eat half-baked marketing scheme

Last week, the kreme hit the fan when

An Australian biscuit company has threatened legal action against US chain Krispy Kreme if does not stop selling its Iced Dough-Vo doughnut. Arnott believes the product is almost identical to its own Iced Vo-Vo biscuit, and breaches trademarks registered in 1906.

Krispy claimed the confection was meant as a tribute to the beloved Vo Vo.

This resulted in some of the best headlines I have ever read:

• Oh no, not the VoVo! Holy row breaks out over biscuit ambush
• Arnott’s warns Krispy Kreme Iced Dough-Vo is an Iced No-No
• Arnotts’ anger at Iced Vo Vo vandalism
• No-go woe for doughnut co after Vo-Vo blow
• Arnott’s icy ultimatum in Vo-Vo wars
• Krispy Kreme concedes Dough-Vo no-go
• Dough-Vo bows to Vo-Vo: Krispy Kreme backs down
• Dough-Vo to go-go
• Dough-Vo a no-no: Krispy Kreme concedes

What about: Krisp Kreme donut turns to humble pie

 

As you can tell the Aussies take their Iced Vo Vo’s very seriously: In his November 2007 victory speech, Prime Minister Kevin Rudd jokingly urging his campaign team to have a strong cup of tea with an Iced Vo Vo before getting to work.This reportedly led to skyrocketing Iced VoVo sales, prompting Arnott’s to send a shipping pallet of the biscuits to the Prime Minister’s office in Canberra’s New Parliament House.

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Co-brandings I didn’t see coming: Dunkin’ Donuts & MapQuest

It lets you plan road trips and find DDs across the country. Adfreak saw the best quote in the story:

“It’s really important for us to defend our leadership in iced coffee,” Scott Hudler, client director of marketing.

The reason I didn’t see this coming? I live in Boston where our Dunkin locator device is called looking left AND right. If there’s not one in immediate view then you are not in Boston.