It lets you plan road trips and find DDs across the country. Adfreak saw the best quote in the story:
“It’s really important for us to defend our leadership in iced coffee,” Scott Hudler, client director of marketing.
The reason I didn’t see this coming? I live in Boston where our Dunkin locator device is called looking left AND right. If there’s not one in immediate view then you are not in Boston.
Consumerist notes that we can expect the US to invade Brazil at any moment as the price of coffee looks to be going up for the next few years. Hope this one works out better than the war for lower gas prices has.
This looks to have a radical impact on the marketing biz as Aussie scientists (Oz Boffins?) have discovered that nothing will cement a sale like a cup of java. Quoth the other ABC (Australian Broadcast Corp):
Researchers say a caffeine hit improves our ability to process information and increases the extent to which we listen to and take on board a persuasive message.
The Boffins say companies "should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time." But that's only if you have a convincing argument. If you're trying to sell a bunch of crap than you want to get people when they're going on a java bender.
Drinking too much coffee, however, means we are more likely to be distracted by peripheral factors, rather than the strength of the argument. "So if you're looking at an advertisement you may be more distracted by the attractiveness of the person selling it than the actual product," he said.
Get ready for Dunkin' Donuts and Starbucks to be over-run by bikini babes waving strobe lights. Also, every used car lot will now offer all the free Red Bull you want.
Coffee mug pic courtesy of the amazing Too Much Coffee Man comic. Go here to read TMCM and/or buy the mug or other cool stuff.
Tim Hortons, the famous-for-Canada version of Dunkin Donuts, is going the extra several thousand miles for Canadian troops and opening up a branch in Kandahar, Afghanistan. There are currently 2300 Canucks in the area, which means the morning rush is going to be amazing…