Coke thinks Christ’s endorsement will give it a bad image

In the Italian film “7 km from Jerusalem” an advertising executive who has lost his job and marriage flies to Jerusalem and he runs into Jesus. According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: “What a testimonial!”

Not everyone agreed.

According to a statement on the film’s website Coke “sent a legal letter forcing the elimination of the scene in which Jesus drinks the well-known beverage.”

Somethings transubstantiation can’t improve.


Wile E. Coyote endorses Quiznos for free

Alert Warner Brothers!

Employees and customers at a downtown Chicago Quiznos sandwich shop were stunned to see a coyote walk through the propped-open front door Tuesday afternoon and lie down in a cooler stocked with fruit juice and soda.

Of course this isn’t an endorsement a lot of companies would want. Given Wile E’s brand image this may have been a ploy by Subway to smear Quiznos with Acme-by-association.