“Holy product placements, Batman! It’s the Energizer® Bunny Bat signal!”

Or more on why Marvel & DC Comics both suck. When last we heard from our dastardly duo they were trying to trademark the word superhero. But now quoth the Wall Street Journal: In July, Time Warner Inc.'s DC Comics, home to characters such as Batman and Aquaman, is launching "Rush City," a six-part miniseries that boasts visible promotional support from General Motors Corp.'s Pontiac. As part of the series, a new hero known as "The Rush" will be prominently featured driving a Pontiac Solstice in the comic book. … Over the past few months, Marvel Entertainment Inc. has begun putting the "swoosh" logo from Nike Inc. in the scenes of some of its titles, such as "New X-Men." 

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