Here’s another issue: How do you order one of these? (We’ll leave the question of why for another day.) Is it a Wyng™? Or is Wyngz™ itself the singular and the plural is Wyngzes™? Also, these are described as “boneless Wyngz™.” Does that mean there is a version with a Wyngz™ bone still in it?
Taco Bell’s real problem is that this lawsuit doesn’t sound that outlandish. It just confirms a lot of people’s secret suspicions – whether true or not. Taco Bell’s brand promise is cheap, pseudo-Mexican-themed food. Nobody looks at them and thinks, “Good food.” They think, “Inexpensive, filling and no I don’t really want to know what’s in it.” Even the company’s defense plays into this. Chihuahua HQ has put out a press release saying,
“88% of our meat is actually meat. No, really.” You’re not going to win a lot of hearts and minds with that one guys.
What the company needs to do is go with this instead of fighting it. How about an ad campaign with a Lenten theme – “Taco Bell, perfect for meatless Fridays.” Or, “Taco Bell – Fast food for vegetarians.”
I agree with Mister Impatient’s comment (below) and sense an attempt to drive up the price in both the pumpkin and Eggo markets by creating a fictitious shortage. As evidence I offer this picture of shelves at my local supermarket overflowing with Eggos!