It wasn’t just you: Ad Execs unimpressed by this year’s crop of Super Bowl ads

I am now writing for CMO.com. Here’s my first story:

This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening a historic comeback, many of the TV spots felt like reruns, ad agency executives told CMO.com.

“The advertising was OK. It was less impactful than in years past,” said Rob Scalea, CEO of the Americas for The Brand Union. “[The ads] can’t always be breakthrough—after a few years that runs its course.”

Read the rest at CMO.com.

Patriots & Red Sox are ruining my kid

This is so sad. He’s 11 and he thinks this is how it goes — your teams win. All the time. He doesn’t know what’s out there waiting… the heartbreak. C’mon guys, for the sake of my son’s future you’ve got to start losing. Won’t someone think of the children?

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Footie fans not content with celery, now throwing powdered soap

RIO DE JANEIRO (Reuters) – Angry Corinthians fans carrying brooms and boxes of soap powder ran on to the pitch during training on Friday and forced the session to be called off.

Now there’s a branding opportunity.  Be the official soap of angry football fans. C’mon sponsorship!

Damn, best we can do here in the States is when Red Wings fans throw an octopus on the ice.

At $40K per copy, how many copies of this book does it take to become as best seller?

Super Bowl XL Opus MVP Edition.

“Every copy of the Opus, Limited or MVP edition, is hand-sewn and bound, covered in the finest quality leather, and presented in a wood-construction clamshell-style case covered in screen-printed silk. The MVP Edition shares the same content and production quality as the Limited Edition, but with one incredible difference. Each of the individually numbered copies from 1 to 400 has a single extra page—the MVP signature page. The Most Valuable Player award has created a special peer group of iconic football superstars. Incredibly, we have secured the signatures of every living MVP from the history of the Super Bowl on one page. The MVP Edition is not only the ultimate record of the Super Bowl, but also an amazing collector’s piece; an item of sports memorabilia unrivalled in the history of sport.”

Just the thing to read after playing that $20K boardgame. Buy it from Amazon and they’ll ship it for free! Here’s the best line on the page: “Only 3 left in stock–order soon (more on the way).”

Yeah.

(Thanks to Skott at Textiplication for the tip!)

Put down the vegetable and come out with your hands up, part 2: Footie club busts three for celery throwing

This story just gets better and better (see original post here).

Chelsea have banned three of their fans after they were caught throwing celery during the team’s FA Cup win at Tottenham Hotspur … Two of them were arrested for throwing celery during the quarter-final replay on March 19, while a third was spotted throwing the vegetable and later identified to the club.

That means somewhere out there we have a celery snitch.